What are the responsibilities and job description for the Program Manager, Paid Social position at Compound Growth Marketing?
ABOUT THE COMPANYCompound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100M in revenue by building sustainable demand generation systems. CGM develops strategy and implementation plans that help clients grow by analyzing & optimizing three key areas: Deal Volume, Deal Process, and Actionable Insights. Improvements in each of the areas compound on one another - leading to sustainable growth. The outcome is a personalized Predictable Demand System™ that is tailored to each client’s resources, ambitions, and unique brand. The purpose of our Predictable Demand System™ is to generate new opportunities, put them through a repeatable system for qualifying and closing deals, then gather the insights to inform strategic decisions as you continue to invest in your vision for growth. We have a track record of driving measurable results and best-in-class multi channel marketing solutions.ABOUT THE ROLEWe are looking for someone with experience in developing and executing paid social strategy and media management. Our team is very passionate and invested in driving revenue growth for our clients! We bring a unique perspective to our work because we are not career consultants, we've been in-house and dealt with sales & marketing teams and understand the need for quality leads, process and optimization of tech.Responsibilities
- Lead the strategy and execution of paid social campaigns across multiple clients, including but not limited to account strategy development, setup, and overall campaign management
- Must have experience working directly in social platforms managing paid campaigns including but not limited to: LinkedIn, Meta (Facebook, Instagram), Reddit, TikTok, Twitter/X, etc.
- Monitor campaign performance, including owning budget pacing
- Build and establish client relationships by acting as the lead day-to-day contact for client communication, running client meetings, statuses, and presentations.
- Proactively identify areas of opportunity to improve efficiency and present data-driven recommendations that improve current marketing and business practices
- Use statistical analysis to draw conclusions about marketing campaign performance, and provide insights and recommendations
- Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
- Proven ability to manage multiple projects, drive hard to completion, and deliver effective results
- Maintain and update paid social campaigns and overall marketing reporting
- Ability to use and recommend social management softwares like Sprout and Falcon.io is a plus
- Multi-touchpoint attribution measurement experience is also a plus
- Bachelor’s degree required
- 5 years of paid social experience
- In-depth experience managing campaigns within (but not limited to): LinkedIn, Meta (Facebook/Instagram), Reddit, TikTok, Snapchat, Twitter/X, Pinterest
- Experience analyzing paid campaign results and developing insights/recommendations/optimizations
- Experience managing budgets against a defined target goal on CPL, CAC, ROAS
- B2B experience is a plus with understanding of sales lifecycle stages
- Experience with HubSpot is a plus
- Experience providing creative direction on social channels while working with design teams to fully execute
- Experience with social media A/B testing
- Advanced computer skills, proven proficiency in Excel, PowerPoint and Google Docs
- Comprehensive health, dental, and vision coverage
- Fully remote work environment
- Flexible work schedules
- Unlimited PTO and sick leave
- 401(k) with company match
- Parental leave
- Home office / work-from-home stipend