What are the responsibilities and job description for the Field Marketing Specialist - Schererville, IN position at Compass International Holdings?
Coldwell Banker Realty is looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”).
This is a highly visible, relationship-driven role for someone who thrives at the intersection of marketing, technology, and business strategy.
The Field Marketing Specialist will partner directly with agents and branch leadership to help grow the agents business by translating complex marketing tools, platforms, and tech/ai driven capabilities into simple, actionable strategies.
This role is in-office five days a week and is based in Schererville, IN. You will be expected to travel to offices in New Buffalo, MI and Bradley, IL on a regular weekly basis.
Specific job duties include:
- Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
- Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
- Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
- Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
- Providing issue resolution and one-on-one assistance to agents as needed
- Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
- Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
- Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
- Preparing personalized recruiting presentations as requested for VIP agents and participating in the presentation with the branch manager
- Attending and participating in regional marketing meetings and/or training sessions
- Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
- Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
Travel Requirements
- Weekly local travel to multiple assigned offices
- This role is in office five days a week
The Ideal Candidate
- Strong project management and organizational skills
- Ability to follow direction with solid critical thinking and problem-solving skills
- Ability to communicate effectively and professionally
- Solid understanding of basic design principles and digital marketing best practices
- Prior CRM integration experience
- Experience working effectively within a multi-functional and multi-location environment
Qualifications
- 2 years of experience in marketing, creative agency, or communications
- Real estate industry experience a plus
- Proficiency in Microsoft Office and ability to learn new tools quickly
- Familiarity with social media marketing and digital content
- Strong presentation, writing and public-speaking skills
- Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
Anywhere is proud to offer a comprehensive benefits package to our employees including:
- Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
- 401(k) savings plan with company match
- Paid Time Off to Include Holidays, Vacation Time, and Sick Time
- Paid Family & Paternity Leave
- Life Insurance
- Business Travel Accident Insurance
- All employees receive access to LinkedIn Learning
- Tuition reimbursement for approved programs
- Employee Referral Program
- Adoption Assistance Program
- Employee Assistance Program
- Health and Wellness Program and Incentives
- Employee Discounts
- Employee Resource Groups
This is a highly visible, relationship-driven role for someone who thrives at the intersection of marketing, technology, and business strategy.
The Field Marketing Specialist will partner directly with agents and branch leadership to help grow the agents business by translating complex marketing tools, platforms, and tech/ai driven capabilities into simple, actionable strategies.
This role is in-office five days a week and is based in Schererville, IN. You will be expected to travel to offices in New Buffalo, MI and Bradley, IL on a regular weekly basis.
Specific job duties include:
- Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
- Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
- Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
- Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
- Providing issue resolution and one-on-one assistance to agents as needed
- Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
- Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
- Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
- Preparing personalized recruiting presentations as requested for VIP agents and participating in the presentation with the branch manager
- Attending and participating in regional marketing meetings and/or training sessions
- Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
- Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
Travel Requirements
- Weekly local travel to multiple assigned offices
- This role is in office five days a week
The Ideal Candidate
- Strong project management and organizational skills
- Ability to follow direction with solid critical thinking and problem-solving skills
- Ability to communicate effectively and professionally
- Solid understanding of basic design principles and digital marketing best practices
- Prior CRM integration experience
- Experience working effectively within a multi-functional and multi-location environment
Qualifications
- 2 years of experience in marketing, creative agency, or communications
- Real estate industry experience a plus
- Proficiency in Microsoft Office and ability to learn new tools quickly
- Familiarity with social media marketing and digital content
- Strong presentation, writing and public-speaking skills
- Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
Anywhere is proud to offer a comprehensive benefits package to our employees including:
- Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
- 401(k) savings plan with company match
- Paid Time Off to Include Holidays, Vacation Time, and Sick Time
- Paid Family & Paternity Leave
- Life Insurance
- Business Travel Accident Insurance
- All employees receive access to LinkedIn Learning
- Tuition reimbursement for approved programs
- Employee Referral Program
- Adoption Assistance Program
- Employee Assistance Program
- Health and Wellness Program and Incentives
- Employee Discounts
- Employee Resource Groups