What are the responsibilities and job description for the Product Marketing Manager position at Compa?
About Compa
Compa is a venture-backed AI startup revolutionizing the future of compensation.
In a dynamic job market with hiring challenges, accountability, and the rise of AI, companies need the best data to stay ahead of industry changes, competition, and costs. Compa has developed the premier real-time compensation data platform, delivering top-tier compensation intelligence to leading enterprise teams.
Compa is a compensation intelligence company built to augment enterprise compensation teams in the era of AI.
Our customers include the world’s biggest companies: NVIDIA, Stripe, DoorDash, Open AI, TMobile, Moderna, Workday, Ulta, Target, and more.
Locations:
Compa headquarters are located in Irvine, California, with growing sites in Denver, Colorado and San Francisco, California. We’re a collaborative, curious, and driven team that values transparency, ownership, and continuous learning and prioritizing in person work where possible.
The Role
Please note that this role will be a hybrid role out of our headquarters in Irvine, CA
Compa is seeking a Product Marketing Manager to define how our products are positioned, communicated, and understood in the market. You’ll report to the Director of Content and collaborate closely with Marketing, Product, Engineering, and Sales to shape how Compa’s AI platform shows up in the world.
As Compa’s first product marketing hire, you’ll establish the discipline from the ground up — crafting messaging, driving launches, enabling sales, and shaping how customers and prospects understand compensation intelligence. You’ll help set the standard for how we communicate the value of AI in compensation and ensure every story connects back to customer impact.
Responsibilities
Compa is a venture-backed AI startup revolutionizing the future of compensation.
In a dynamic job market with hiring challenges, accountability, and the rise of AI, companies need the best data to stay ahead of industry changes, competition, and costs. Compa has developed the premier real-time compensation data platform, delivering top-tier compensation intelligence to leading enterprise teams.
Compa is a compensation intelligence company built to augment enterprise compensation teams in the era of AI.
Our customers include the world’s biggest companies: NVIDIA, Stripe, DoorDash, Open AI, TMobile, Moderna, Workday, Ulta, Target, and more.
Locations:
Compa headquarters are located in Irvine, California, with growing sites in Denver, Colorado and San Francisco, California. We’re a collaborative, curious, and driven team that values transparency, ownership, and continuous learning and prioritizing in person work where possible.
The Role
Please note that this role will be a hybrid role out of our headquarters in Irvine, CA
Compa is seeking a Product Marketing Manager to define how our products are positioned, communicated, and understood in the market. You’ll report to the Director of Content and collaborate closely with Marketing, Product, Engineering, and Sales to shape how Compa’s AI platform shows up in the world.
As Compa’s first product marketing hire, you’ll establish the discipline from the ground up — crafting messaging, driving launches, enabling sales, and shaping how customers and prospects understand compensation intelligence. You’ll help set the standard for how we communicate the value of AI in compensation and ensure every story connects back to customer impact.
Responsibilities
- Develop core product positioning and narratives that connect Compa’s AI platform to real customer value.
- Partner with Product to translate features and data into clear, differentiated stories for Sales and Marketing.
- Own go-to-market plans for new products, features, and launches.
- Build sales enablement materials, one-pagers, and competitive battlecards to ensure every rep can tell the Compa story with clarity and confidence.
- Deliver training sessions for customer-facing teams on new releases, use cases, and customer value stories.
- Act as the “marketing reporter” inside the product team — attending standups, roadmap reviews, and customer calls to translate insights for the market.
- Maintain clear, consistent messaging across the website, decks, and campaigns.
- Develop a library of customer stories and use cases that bring Compa’s impact to life.
- Establish repeatable launch and enablement processes that drive alignment, adoption, and measurable results.
- 4 years of Product Marketing experience in B2B SaaS (preferably in AI, HR Tech, or Data Platforms).
- Proven ability to build messaging, product launches, and sales enablement programs from scratch.
- Exceptional written and verbal communication skills — able to simplify complex ideas without losing precision.
- Strong cross-functional collaborator, comfortable working across Content, Product, Sales, Design, and Engineering.
- Self-starter who thrives in a fast-paced, startup environment and can manage projects end-to-end.
- Experience marketing AI-driven or data-heavy enterprise products.
- Familiarity with Webflow and basic product demo tools.
- Background in enterprise sales enablement or storytelling for technical products.
- Deep curiosity about compensation, HR, or financial data workflows.
Salary : $120,000 - $140,000