Marketing Designer

Overview

At Community Financial System, Inc. (CFSI), we are dedicated to providing our customers with friendly, personalized, high-quality financial services and products. Our retail division, Community Bank, N.A., operates more than 200 customer facilities across Upstate New York, Northeastern Pennsylvania, Vermont and Western Massachusetts. Beyond retail banking, we also offer commercial banking, wealth management, investment management, insurance and risk management, and benefit plan administration.Just as our employees are committed to helping our customers manage their finances, we're committed to our employees. After all, they make it happen for our customers every day.To ensure our people can enjoy long and successful careers here at CFSI, we offer competitive compensation, great benefits, and professional development and advancement opportunities. As an equal-opportunity workplace and affirmative-action employer, we celebrate and support a diverse workplace for the benefit of all: our employees, customers and communities.

Responsibilities

The Marketing Designer will be responsible for the creation and implementation of marketing collateral and programs from conception and creative development through execution. Candidates must be experienced decision-makers that can take input from Management and run with it. Candidate must be able to create and implement a marketing program for several business units with external marketing efforts and internal sales and communications, and be able to maintain the consistency of branding and messaging.

Essential Responsibilities

• Plan, manage, and execute campaigns and collateral development to generate awareness and action.
• Make optimization recommendations on current marketing and use findings in planning for future campaigns.
• Determine needed collateral, work on design/layout, and create pieces against deadlines.
• Design and repurpose pre-approved content into other formats for distribution and amplification across a variety of media.
• Create marketing materials to provide support sales or marketing needs, responding to ad-hoc ad requests related to local initiatives, corporate sponsorships, etc.
• Customer appreciation events
• Local print ads
• Direct mail/letters
• Create materials for use in sales training efforts and promotions as needed:
• Design sales support pieces for business development activities
• Create PowerPoint presentations for sales staff
• Liaise with marketing partners and vendors (purchasing dept, printers, mailhouse, etc.) to facilitate production of marketing materials.
• Work with outside advertising agencies.
• Provide other support and administrative activities as needed for the marketing department.
• Ensure all materials receive proper approvals and documentation. Ensures compliance with all government, insurance or banking laws, rules, regulations, and prescribed policies/practices/procedures necessary to reduce risk and uphold ethical standards related to and required by one's duties.
• Maintain proficient knowledge of, and demonstrate ongoing compliance with all laws and regulations applicable to this position, ensure ongoing adherence to policies, procedures, and internal controls, and meet all training requirements in a timely manner.Ancillary Duties:
• As an integral member of the Marketing Department, this position is also expected to provide assistance wherever necessary to help the Sales and Marketing Departments and the company in achieving their annual goals. Some weekend hours may be required during training, events or acquisition conversions.Ancillary Duties:
• As an integral member of the Marketing Department, this position is also expected to provide assistance wherever necessary to help the Sales and Marketing Departments and the company in achieving their annual goals. Some weekend hours may be required during training, events or acquisit