Outreach Director

The Director of Outreach is responsible for growing, shaping,and maintaining a Communicare’s reputation and brand. This includes identifying media opportunities, maintaining existing media relations, and promoting positive public awareness of the company and mental health through external communications. 

Responsibilities: 

• Develop and implement outreach campaigns around the topics associated with mental health and substance abuse. 

• Collaborate with the administrative staff in order to ensure appropriate information is being distributed.  

• Prepare and distribute press releases 

• Write and record outreach radio ads 

• Organize outreach events within the communities we serve. 

• Organize outreach activities at state level conferences. 

• Seek outreach events throughout the region to ensure knowledge of the services we provide as well as reduce the stigma surrounding mental illness and substance abuse. 

• Create outreach material to be printed and distributed, including using graphic design software. 

• Maintain outreach item inventory and ensure that all offices within the region have access to inventory 

• Maintain all social media platforms ensuring relevant, daily content is published 

• Maintain and grow relationships with other media outlets throughout the region to ensure news coverage at events, both prints and other events. 

• Develop and maintain positive business relationships with other agencies throughout the region. 

• Train organizations about mental health, substance abuse, and suicide prevention using evidenced based training curriculum. 

• Maintain training calendar for all outside outreach training. 

• Ensure that training packets are created, ensuring appropriate outreach items are included in all packets. 

• Creating and maintaining an internal employee newsletter highlighting specific programs throughout the agency. 

• Creating and distributing external newsletter through a newsletter program such as MailChimp- this will include maintaining an accurate email contact list 

• Ensure collection of letters of support from key stakeholders throughout the community when administration prepares a new grant application 

• Ensuring web content is accurate/relevant, and working with web designers to ensure the website is working appropriately. 

• Creation of monthly blog posts to help bring awareness of programs that are offered by Communicare and to help reduce the stigma surrounding mental illness and substance abuse. 

• Extensive travel throughout the region will be necessary with some travel throughout the state 

• Help ensure all federal data associated with training is collected and reported appropriately. 

• Be the main contact for NSPR until the contract expires 

• Be able to adjust to cultrual norms based on the audience to whom you are presenting.  

Qualifications: 

• Minimum bachelor's in journalism, public health, graphic design, or something similar.   

• Preferred master's in public health, public relations, marketing, or journalism.  

• Understanding of mental illness and substance abuse 

• Ability use multiple social media platforms 

• Experience or comfort with public speaking 

• Reliable transportation 

• Pass a Communicare background check and drug screen