Influencer Marketing Manager

Influencer Marketing Manager

Commodity Fragrances

Location: Englewood, New Jersey(Hybrid)

ABOUT COMMODITY

Brought to life by a Kickstarter campaign in 2013, Commodity Fragrances is a modern, American perfumery that has gone from crowd-funded to crowd-favorite thanks to its intuitive and elemental redesign of artisanal fragrance, one that makes for a simple luxury.

Today, Commodity has grown into a global brand with websites shipping to customers worldwide, an international retail presence that includes Sephora North America, and its own award-winning NYC flagship.

As an innovative, rapidly growing business, Commodity places an emphasis on out-of-the-box thinking, entrepreneurial spirit, process creation, and time management, with ample space for learning, growth, and championing projects. Part of a small team, we also value cross-functional collaboration, communication, and a hands-on approach.

ABOUT THE ROLE

We’re looking for an Influencer Marketing Manager to join the Commodity team and lead the day-to-day execution of our influencer and creator marketing initiatives. This role will own key aspects of Commodity’s creator ecosystem, including influencer partnerships, creator seeding, ShopMy, affiliate partnerships, and other creator-driven revenue channels.

The ideal candidate is both relationship-driven and analytical, with a strong understanding of how to build authentic creator partnerships while leveraging performance data to drive brand awareness, engagement, and revenue. You’ll identify and cultivate relationships with creators, talent managers, and agencies while developing programs that support product launches, evergreen storytelling, retail moments, and broader brand initiatives.

Reporting to the Head of Partnerships, you’ll work closely with Brand Marketing, Social, Creative, PR, E-commerce, Retail Marketing, and other cross-functional partners to bring creator campaigns and initiatives to life. You’ll help identify new opportunities, improve existing programs, and build scalable processes as Commodity’s creator ecosystem continues to grow.

This is an ideal opportunity for an experienced influencer or creator marketer who enjoys building programs, developing relationships, using data to inform decisions, and taking meaningful ownership within a growing global fragrance brand.

RESPONSIBILITIES

• Influencer Marketing: Lead the day-to-day execution of Commodity’s influencer and creator marketing initiatives across relevant social and creator platforms.
• Creator Recruitment: Identify and recruit creators across audience sizes who authentically align with Commodity’s brand values, creative vision, and target consumer.
• Creator Relationships: Build and maintain long-term relationships with creators, talent managers, and agencies to develop a highly engaged creator community.
• Creator Seeding: Develop and execute thoughtful seeding and gifting strategies that generate authentic brand advocacy and support product launches and key brand moments.
• Creator Commerce: Own the day-to-day execution of Commodity’s creator commerce programs across platforms including ShopMy and Awin.
• ShopMy Management: Manage and grow the ShopMy program, including creator recruitment, gifting strategy, relationship management, performance optimization, and reporting.
• Affiliate Revenue: Identify opportunities to grow affiliate revenue by recruiting high-performing creators, strengthening existing partnerships, and developing strategies around commissions, promotions, and creator incentives.
• Performance & Reporting: Monitor influencer and affiliate performance and translate campaign and program data into actionable recommendations to improve engagement, conversion, revenue, and overall program performance.
• Campaign Execution: Manage influencer campaigns from strategy and creator outreach through execution, tracking, optimization, and reporting.
• Launches & Activations: Support influencer events, retail activations, product launches, and creator experiences throughout the year.
• Cross-Functional Collaboration: Partner closely with Brand Marketing, Creative, PR, Social, E-commerce, and Retail Marketing to ensure creator initiatives support broader business objectives.
• Integrated Campaigns: Collaborate on product launches, seasonal campaigns, retail moments, experiential activations, and other integrated marketing initiatives.
• Industry Trends: Stay ahead of emerging social platforms, creator trends, affiliate opportunities, and industry best practices, bringing forward new ideas and partnership opportunities.
• Strategic Ownership: Take ownership of additional initiatives within the Partnerships team and identify opportunities to strengthen and scale Commodity’s creator ecosystem.
• Process & Program Development: Help improve existing programs, workflows, and processes while developing new initiatives that support the continued growth of the business.

QUALIFICATIONS & SKILLS

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field.
• 5 years of experience in influencer marketing, affiliate marketing, creator partnerships, digital marketing, or a related field.
• Proven experience independently managing influencer campaigns from strategy through execution, optimization, and reporting.
• Hands-on experience managing creator affiliate programs and performance-driven partnerships.
• Experience managing ShopMy is highly preferred.
• Experience working with affiliate and creator commerce platforms such as ShopMy, Awin, LTK, Upfluence, or similar platforms.
• Strong understanding of influencer marketing across Instagram, TikTok, YouTube, and emerging social platforms.
• Proven ability to build and maintain strong relationships with creators, talent managers, and agencies.
• Strong negotiation skills and experience managing creator and talent partnerships.
• Strong analytical mindset with experience translating campaign and affiliate performance into actionable recommendations.
• Highly organized with exceptional project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.
• Proactive and resourceful, with the ability to identify opportunities, anticipate challenges, and keep initiatives moving.
• Comfortable working in a fast-paced, entrepreneurial environment with evolving priorities.
• Genuine passion for beauty, fragrance, creators, social media, and consumer marketing.

BENEFITS & PERKS

• Hybrid work schedule, Monday through Friday
• Medical, dental, and vision insurance
• 401(k) plan
• Paid sick time
• Paid company holidays
• Company closure from December 24 through January 1
• Summer Fridays
• Employee discounts and additional company perks

Commodity Fragrances is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, or sex.