(Marketing Agency) Digital Marketing Manager

Overview

Commit Agency is seeking a talented, results-driven Digital Marketing Manager to join our

growing Digital Department. This mid-level, individual contributor role sits at the intersection of

strategy and execution — with a primary focus on paid and boosted social media alongside

full-channel digital campaign ownership across search, programmatic, and emerging platforms.

The Digital Marketing Manager brings deep expertise in paid social, a strong command of digital

media broadly, and a genuine passion for what's next. You're someone who can take a client's

business objectives and translate them into smart, integrated media strategies — then execute

those strategies with precision and optimize them relentlessly.

You'll collaborate closely with our Digital Director, Digital Marketing Managers, and

cross-functional agency teams to deliver exceptional, measurable results for clients. If you love

digital, thrive in a fast-paced agency environment, and want to work alongside people who care

deeply about doing great work — we want to hear from you.

Key Responsibilities:

Paid & Boosted Social Media

• Collaborate on paid and boosted social strategy, execution, and optimization across Meta (Facebook/Instagram), LinkedIn, TikTok, Reddit, Snapchat, and X (Twitter) for a portfolio of client accounts.

• Build and manage social ad campaigns including audience targeting, creative trafficking, bid strategy, and budget pacing to deliver against client KPIs.

• Develop and execute boosted post strategies that maximize organic content performance through strategic amplification.

• Collaborate on managing Meta Business Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and X Ads platform accounts with proficiency.

• Partner with Creative teams to brief, traffic, and QA social ad assets; provide platform-specific creative guidance and performance-informed feedback.

• Conduct ongoing audience research, segmentation, and testing to refine targeting strategies across platforms.

• Execute structured A/B tests on creative, copy, audiences, and placements; analyze results and apply learnings to continuously improve performance.

• Monitor platform-specific trends, algorithm updates, and emerging ad formats — and proactively bring recommendations to clients and the internal team.

Paid Search & Programmatic•

• Plan, build, and optimize paid search campaigns across Google Ads and Bing/Microsoft Ads, including keyword research, match type strategy, campaign architecture, ad group structure, and negative keyword management.

• Upload and test ad copy; manage ad extensions (sitelinks, callouts, structured snippets, call extensions) to maximize search real estate and CTR.

• Develop and manage smart bidding strategies — including Target CPA, Target ROAS, and Enhanced CPC — aligned to client goals and funnel stage.

• Set up and maintain call tracking, conversion tracking, and Google Tag Manager configurations to ensure accurate attribution and reporting.

• Plan and execute Google Shopping and Performance Max campaigns for e-commerce clients, including product feed management and audience signal development.

• Manage programmatic display, video, and native campaigns via StackAdapt, DV360, or similar DSPs — including audience targeting, deal IDs, contextual placements, and frequency management.

• Develop retargeting and prospecting audience strategies across search and programmatic channels, leveraging first-party data, lookalike modeling, and in-market segments.

• Monitor delivery, pacing, and budget allocation across all paid search and programmatic campaigns; flag and resolve underdelivery or overspend proactively.

• Stay current on Google Ads product updates, beta opportunities, and programmatic innovations; bring actionable recommendations to the team.

Strategy & Media Planning

• Contribute to integrated digital media plans across paid social, search, programmatic, and emerging channels.

• Develop channel strategies grounded in client business objectives, consumer insights, and competitive landscape analysis.

• Proactively identify and recommend new channels, beta opportunities, and incremental budget investments to support account growth.

• Partner with the Digital Director on high-level strategy recommendations and client-facing media presentations.

Reporting & Analytics

• Pull, organize, and analyze campaign performance data across all platforms; maintain and update reporting spreadsheets and Looker Studio dashboards.

• Provide written performance insights for monthly and quarterly client reports; occasionally present data and key findings directly to clients.

• Track paid social metrics including ROAS, CPM, CTR, CPC, CPL, and conversion rates; connect performance data to client business outcomes.

• Monitor KPIs across all channels and surface optimization opportunities proactively.

Research & Innovation

• Conduct ongoing market research and competitive analyses to surface growth and optimization opportunities for client campaigns.

• Stay current on paid social platform updates, emerging formats, and digital trends — and actively share findings with the team.

• Bring a progressive, curious mindset: refuse to rinse and repeat; always be looking for the smarter approach.

Collaboration & Communication

• Collaborate across agency departments — accounts, media, PR, creative, dev, and social — to develop cohesive digital strategies.

• Communicate proactively with internal stakeholders, vendor partners, and clients in a professional, solutions-oriented manner.

• Contribute to a positive, creative, and collaborative team culture.

Skills & Qualifications

• 3–5 years of digital marketing experience, with demonstrated depth in paid social media; agency experience strongly preferred.
• Expert-level proficiency in Meta Business Manager (Facebook/Instagram Ads) required; hands-on experience with LinkedIn Campaign Manager, TikTok Ads Manager, and X Ads a strong plus.
• Solid working knowledge of Google Ads and Bing Ads; programmatic experience (StackAdapt, DV360, The Trade Desk, or similar) a plus.
• Strong understanding of paid social metrics, attribution models, pixel/tag implementation, and conversion tracking.
• Experience with Google Analytics (GA4), Looker Studio, and Google Workspace.
• Familiarity with Workamajig or similar agency project management tools a plus.
• Strong analytical mindset with a track record of using data to drive performance decisions.
• Excellent written and verbal communication skills, including ability to present insights clearly to clients.
• Highly organized, self-directed, and able to manage multiple priorities and deadlines simultaneously.
• Critical thinker who pushes for smarter approaches — you don't just execute, you improve.
• Bachelor's degree in Marketing, Advertising, Communications, or related field preferred.