What are the responsibilities and job description for the Principal Product Manager, Marketing Technology Platform position at Comcast?
Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and guests worldwide. Become part of our award-winning technology team that turns big ideas into cutting-edge products, platforms, and solutions that our customers love. We create space to innovate, and we recognize, reward, and invest in your ideas, while ensuring you can proudly bring your authentic self to the workplace. Join us. You’ll do the best work of your career right here at Comcast. (In most cases, Comcast prefers to have employees on-site collaborating unless the team has been designated as virtual due to the nature of their work. If a position is listed with both office locations and virtual offerings, Comcast may be willing to consider candidates who live greater than 100 miles from the office for the remote option.)
Job Summary
Role Summary We are looking for a Principal Product Manager to own product strategy and capability roadmaps for enterprise marketing technology platforms that support customer engagement, personalization, campaign orchestration, measurement, and communications at scale. This is a platform product management role. It is not a campaign execution, marketing operations, project management, implementation, or tool administration role. The right candidate has owned product decisions for shared enterprise platforms, including roadmap prioritization, capability sequencing, stakeholder tradeoffs, engineering partnership, and measurable outcomes. Experience with MarTech tools is valuable, but this role requires platform ownership, not only platform usage.
Job Description
This position is ineligible for visa sponsorship. To be considered for this role, you must be legally authorized to work in the United States and not require sponsorship for employment now or in the future.
What You Will Own
You will own the strategy, roadmap, and prioritization for marketing technology capabilities that support customer engagement across channels. You will work within an evolving enterprise stack and help determine what capabilities should be built, improved, consolidated, deprecated, or sequenced over time.
You will partner closely with marketing, product, engineering, architecture, data, privacy, security, analytics, sales, and service teams to translate business needs into scalable platform capabilities.
This role requires clear product judgment: deciding what matters most, aligning senior stakeholders, making tradeoffs, and connecting platform investments to measurable business and customer outcomes.
Core Responsibilities
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills
Cross-Functional Leadership; Content Personalization; Strategic Planning; Data-Driven Marketing
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
15 Years
Job Summary
Role Summary We are looking for a Principal Product Manager to own product strategy and capability roadmaps for enterprise marketing technology platforms that support customer engagement, personalization, campaign orchestration, measurement, and communications at scale. This is a platform product management role. It is not a campaign execution, marketing operations, project management, implementation, or tool administration role. The right candidate has owned product decisions for shared enterprise platforms, including roadmap prioritization, capability sequencing, stakeholder tradeoffs, engineering partnership, and measurable outcomes. Experience with MarTech tools is valuable, but this role requires platform ownership, not only platform usage.
Job Description
This position is ineligible for visa sponsorship. To be considered for this role, you must be legally authorized to work in the United States and not require sponsorship for employment now or in the future.
What You Will Own
You will own the strategy, roadmap, and prioritization for marketing technology capabilities that support customer engagement across channels. You will work within an evolving enterprise stack and help determine what capabilities should be built, improved, consolidated, deprecated, or sequenced over time.
You will partner closely with marketing, product, engineering, architecture, data, privacy, security, analytics, sales, and service teams to translate business needs into scalable platform capabilities.
This role requires clear product judgment: deciding what matters most, aligning senior stakeholders, making tradeoffs, and connecting platform investments to measurable business and customer outcomes.
Core Responsibilities
- Own product strategy and capability roadmaps for shared enterprise platforms.
- Prioritize competing stakeholder needs across business, operations, analytics, technology, and customer experience partners.
- Translate business goals, customer needs, regulatory requirements, and operational constraints into scalable platform capabilities.
- Partner with engineering, architecture, data, privacy, and security teams to shape scalable, resilient, compliant solutions.
- Make explicit tradeoff decisions across build, buy, defer, consolidate, deprecate, and optimize options.
- Define success metrics and connect platform decisions to measurable business, customer, operational, or technical outcomes.
- Lead roadmap governance, stakeholder alignment, and executive-level communication.
- Identify capability gaps, platform duplication, operational friction, and opportunities to simplify the ecosystem.
- Use customer, business, platform, and performance data to inform roadmap decisions.
- Bring practical understanding of AI-enabled product capabilities, including evaluation, governance, risk, and operational readiness.
- Own platform capabilities across areas such as CDP, customer identity, audience segmentation, journey orchestration, offer decisioning, campaign management, customer communications, experimentation, personalization, marketing analytics, and reporting.
- Partner with marketing and technology teams to sequence platform capabilities within a larger enterprise transformation.
- Define requirements for reusable MarTech capabilities that can serve multiple teams, brands, journeys, or channels.
- Support modernization and consolidation of marketing technology capabilities where duplicate tools, fragmented data flows, or manual processes create complexity.
- Ensure platform decisions account for privacy, consent, data governance, customer experience, and operational scalability.
- Evaluate AI-enabled opportunities in marketing workflows, decisioning, content generation, segmentation, analytics, and campaign optimization with appropriate governance and measurement.
- 10 years of product management or directly comparable platform product leadership experience.
- 5 years owning shared enterprise platforms, capability roadmaps, or customer engagement technologies at meaningful scale.
- Demonstrated ownership of product roadmaps, prioritization, sequencing, and tradeoff decisions.
- Experience working deeply with engineering, architecture, data, privacy, security, analytics, and business stakeholders.
- Evidence of measurable outcomes from platform decisions, not only project delivery or operational support.
- Experience operating in complex enterprise environments with senior stakeholder alignment and governance forums.
- Strong written and verbal communication skills with the ability to explain complex platform decisions to executives and cross-functional teams.
- Comfort working through ambiguity, competing priorities, technical constraints, and transformation complexity.
- Experience with enterprise MarTech or customer engagement platforms such as Adobe Experience Platform, Adobe Journey Optimizer, Adobe Campaign, Adobe Target, Adobe Analytics, Adobe Experience Manager, Salesforce Marketing Cloud, Salesforce Data Cloud, Braze, Pega Customer Decision Hub, Twilio Segment, mParticle, Tealium, Oracle Eloqua, Unica, Neustar, or similar platforms.
- Experience with CDP, identity resolution, customer data activation, next-best-action decisioning, audience segmentation, personalization, experimentation, or marketing measurement.
- Experience modernizing or consolidating MarTech capabilities across a large enterprise.
- Experience supporting high-volume consumer, subscription, telecom, media, streaming, financial services, retail, healthcare payer, marketplace, or enterprise SaaS environments.
- Practical fluency with AI tools or AI-enabled product capabilities, including how to evaluate impact, risk, and operational readiness.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills
Cross-Functional Leadership; Content Personalization; Strategic Planning; Data-Driven Marketing
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
15 Years