What are the responsibilities and job description for the Digital Communications Specialist position at Combined, a Chubb Company?
Combined Insurance, A Chubb company, is seeking a Digital Communications Specialist to join our fast-paced, high energy, growing company. We are proud of our tradition of success in the insurance industry of nearly 100 years. Come join our team of hard-working, talented professionals!
We are seeking an enthusiastic and collaborative Specialist in Digital Communications to join our dynamic marketing team. This role is pivotal in shaping our brand's voice across digital platforms, including websites, social media, and email campaigns. The ideal candidate will be a creative, detail-oriented professional with a strong background in content creation, digital publication tools, data analytics and an understanding of SEO best practices to enhance our online presence and drive engagement.
Key Responsibilities:
- Content Strategy: Collaborate with the marketing team to create and implement a comprehensive content strategy that supports business goals.
- Content Creation: Develop compelling and engaging copy for our website, social media channels, and email marketing campaigns that align with our brand voice and marketing objectives.
- SEO Management: Oversee day-to-day SEO activities, including keyword research, on-page optimization, and performance analysis to improve organic search rankings and drive traffic to our digital platforms.
- Data and Measurement: Assist with the tracking, analysis and reporting of digital marketing metrics across platforms and suggest ideas for KPI improvements.
- Collaboration: Work closely with cross-functional teams, including design, product, and sales, to ensure content is consistent and aligned with overall marketing strategies and help manage the Digital Communications project flow
- Stay Current: Keep up to date with industry trends, emerging technologies, and best practices in digital content and SEO to maintain a competitive edge.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- Minimum of 2 years of experience in digital communications (e.g., content creation and publication, SEO, measurement, web page management, email campaigns).
- Demonstrable examples of writing engaging copy for websites, social media, and email.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Creative thinker with a keen eye for detail and a passion for storytelling.
- Experience with content management systems (CMS), email marketing platforms, and project management tools (e.g., AEM, Salesforce, Google Analytics, Basecamp)
- Knowledge of the use of AI for content creation, SEO, digital metrics data and other aspects of digital marketing, and the willingness to leverage it as the application matures.
The pay range for the role is $ to $ . The specific offer will depend on an applicant’s skills and other factors. This role may also be eligible to participate in a discretionary annual incentive program. Chubb offers a comprehensive benefits package, more details on which can be found on our careers website. The disclosed pay range estimate may be adjusted for the applicable geographic differential for the location in which the position is filled.
OUR BENEFITS
As a Chubb corporate employee, you have access to one of the most comprehensive benefit plans in the business, designed to meet your needs and help you reach your financial goals. More details can be found here. Chubb is committed to supporting its employees with a comprehensive compensation package that is appropriate in the market where they work. Below are several of the many benefits we offer our employees:
- Health insurance
- Dental insurance
- Tuition reimbursement
- A company-match 401(k) plan
- Disability insurance
- Life insurance
- Employee referral bonuses
ABOUT COMBINED INSURANCE
Combined Insurance Company of America is a Chubb company and a leading provider of supplemental accident, health, disability, and life insurance products in North America. Headquartered in Chicago, with satellite office in Columbia, SC, Combined is celebrating over 100 years in business. We are committed to making the world of supplemental insurance easy to access and understand. The company has an A rating by the Better Business Bureau and an A (Superior) financial strength rating by A.M. Best. We are ranked by VIQTORY as the number one Military Friendly® Employer in 2023 (over $1 billion revenue category), marking Combined's twelfth consecutive year on the Top 10 list. We pride ourselves on approaching all situations with a Positive Mental Attitude (PMA) and encouraging collaboration.
ABOUT CHUBB
Chubb is a world leader in insurance. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally.