Digital Marketing Coordinator

The Digital Marketing Coordinator will play a key role in building, optimizing, and maintaining digital marketing assets within HubSpot. This role is ideal for someone who thrives at the intersection of marketing, design, and technology — someone who can translate strategy into high performing landing pages, emails, workflows, and web experiences that support lead generation and customer engagement.

You’ll collaborate closely with marketing, sales, and product teams to ensure our digital assets are visually compelling, well-written, technically sound, and aligned with brand and campaign objectives.

Duties and responsibilities

What You’ll Bring

• A builder’s mindset — you enjoy creating polished, high‑performing digital assets.
• A data driven approach to improving user experience and conversion.
• Curiosity and initiative to explore new tools, features, and optimization opportunities.
• Strong communication skills and the ability to collaborate across teams.

HubSpot Asset Creation & Management

• Build, update, and optimize landing pages, web pages, and email templates within HubSpot.
• Create and maintain HubSpot workflows, lead nurturing sequences, and automation assets that support demand generation and customer lifecycle programs.
• Manage and optimize forms, CTAs, lists, and segmentation logic to improve conversion and engagement.
• Ensure all HubSpot assets follow brand guidelines, accessibility standards, and UX best practices.

Marketing Automation & Campaign Execution

• Support the execution of multi‑channel campaigns by building emails, pages, and automation sequences.
• Conduct A/B tests on landing pages, emails, and CTAs to improve conversion rates and user experience.
• Collaborate with the content and product teams to ensure digital assets align with messaging and campaign goals.
• Maintain a clean, organized HubSpot environment through ongoing governance and data hygiene.

Website & Digital Experience Support

• Assist in updating and maintaining website content (CMS experience a plus).
• Partner with design and development teams to implement new modules, templates, or UX improvements.
• Monitor site performance and user behavior using tools like HubSpot Analytics and Google Analytics.

Reporting & Optimization

• Track and report on key performance metrics for landing pages, email campaigns, and automation workflows.
• Identify opportunities to improve conversion rates, engagement, and lead quality.
• Provide insights and recommendations to enhance the digital customer journey.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Qualifications

The minimum qualifications listed below are representative of the knowledge, skill and/or ability needed in order to successfully perform the job.

• Bachelor’s degree preferred
• 2-4 years of experience in digital marketing, marketing automation, or related roles.
• Hands-on experience with HubSpot Marketing Hub (required).
• Strong understanding of landing page UX, CRM, data health, and email best practices, and conversion optimization principles.
• Experience building digital assets using drag‑and‑drop editors; basic HTML/CSS a plus.
• Familiarity with A/B testing, analytics tools, and performance optimization.
• Excellent attention to detail and ability to manage multiple projects simultaneously.
• Experience in B2B, healthcare, dental, or manufacturing industries is a plus.
• Paid media experience (paid search and paid social) also a plus.

Benefits

Coltene offers a comprehensive employee benefit program that enables our employees to stay healthy, feel secure and maintain a work/life balance: Generous Paid Time Off | Holiday Pay | Medical/Prescription Insurance | Dental Insurance | Vision Insurance | Health Savings Account (HSA) | Company-Paid Life and AD&D Insurance | Company-Paid Long-term and Short-term Disability | Voluntary Life Insurance | Voluntary Critical Illness, Hospital and Accidental Injury Insurance | 401(k) with match | Pet Insurance

It is the policy of Coltene to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Coltene will provide reasonable accommodations for qualified individuals with disabilities.