What are the responsibilities and job description for the Commercial Consultant (Midwest Territory) position at ColoWrap?
COMMERCIAL CONSULTANT, COLOWRAP
Location: Raleigh-Durham, NC
Travel: Frequent (50-70%), US-Midwest Territory
ColoWrap® is an early-stage medical company and the pioneer of external compression technology to facilitate endoscopic procedures. The Company's flagship product, the ColoWrap Anti-Looping Colonoscopy Compression Device, is the most widely deployed anti-looping solution in the world; an elegantly simple device that is clinically proven to improve colonoscopy outcomes for both patients and the physicians and teams providing care. ColoWrap offers an unmatched opportunity to make a positive impact on the lives of healthcare providers, personnel, and patients.
What makes ColoWrap® unique:
Technology
Location: Raleigh-Durham, NC
Travel: Frequent (50-70%), US-Midwest Territory
ColoWrap® is an early-stage medical company and the pioneer of external compression technology to facilitate endoscopic procedures. The Company's flagship product, the ColoWrap Anti-Looping Colonoscopy Compression Device, is the most widely deployed anti-looping solution in the world; an elegantly simple device that is clinically proven to improve colonoscopy outcomes for both patients and the physicians and teams providing care. ColoWrap offers an unmatched opportunity to make a positive impact on the lives of healthcare providers, personnel, and patients.
What makes ColoWrap® unique:
Technology
- Our flagship device delivers material clinical impacts that improve the lives and outcomes of patients, physicians, and endoscopy personnel.
- The company’s long-standing commitment to own the space around external compression for endoscopy—with more than 15 issued patents and more pending—creates an ideal environment for innovation in one of the most common and critical cancer-prevention procedures worldwide.
- We’ve achieved product-market fit—an especially difficult milestone in healthcare—and have access to a growing base of enthusiastic end-users.
- We’re different—ColoWrap’s drumbeat reflects that of high-growth technology companies, which gives us a meaningful strategic advantage in our industry.
- Because we do things differently, ColoWrap hires for talent and potential over industry experience.
- We work together and run toward challenges. Every day, we’re learning something new with the goal of changing how endoscopic procedures are delivered.
- We operate with autonomy—everyone controls their own destiny while working toward the same mission: to make external compression technology a standard part of one of the most vital medical procedures on Earth.
- ColoWrap functions like a true, mission-driven technology start-up. We recognize the challenges of operating this way in a regulated, inefficient sector—yet we continually overcome those barriers with authenticity, ingenuity, and commitment to our cause.
- Everyone has an opportunity to make an impact—internal ideas are encouraged, not brushed off.
- We’re seeking a Commercial Consultant to drive adoption and growth of ColoWrap’s technology across the Midwestern United States. This is a hands-on, field-based role that combines outbound prospecting, relationship development, and consultative sales.
- You’ll regularly meet with clinicians and staff in hospitals, ambulatory centers, and clinics—spending meaningful time on-site to demonstrate, educate, and support adoption. You’ll also collaborate with internal teams, including Clinical Education and Marketing, to plan evaluations, coordinate training, and ensure a seamless customer experience from first contact through long-term use.
- This role is built for someone who thrives in fast-moving environments—comfortable balancing outbound outreach, territory development, and on-site engagements such as customer kickoffs, training sessions, or reviews.
- If you’re self-motivated, proactive, and energized by introducing innovation to healthcare, you’ll thrive here.
- As part of a company defining a new standard of care, you’ll play an active role in bringing an innovative medical technology to market—helping shape the commercial approach, customer experience, and adoption strategy from the ground up.
- Sales & Territory Execution
- Identify, engage, and nurture new customer relationships through outbound outreach and territory development.
- Manage the full sales cycle—from discovery and evaluation through close and ongoing account management.
- Maintain accurate and organized pipeline activity within the CRM to ensure visibility and consistent follow-up.
- Create and deliver compelling, data-driven presentations that clearly demonstrate ColoWrap’s value and outcomes, adapting content to clinical, operational, and business audiences.
- Customer Education & Relationship Building
- Educate clinicians and decision-makers on ColoWrap’s benefits and applications.
- Conduct impactful product demonstrations and coordinate pilot programs.
- Provide in-person support during evaluations and adoption, building trusted relationships across accounts in collaboration with ColoWrap’s Clinical Educators.
- Empower end users in a live procedural setting to be proficient in ColoWrap application and adjustment. This includes physicians, nurses, technicians, and patients in a live colonoscopy setting.
- Operate with persistence, creativity, and adaptability—hallmarks of a high-growth environment.
- Cross-Functional Collaboration
- Work closely with Clinical Educators, Marketing, and Product teams to coordinate training, messaging, and customer engagement.
- Share field insights to inform strategy and continuous improvement
- Performance & Growth
- Consistently achieve or exceed quota through disciplined pipeline management and strong activity execution.
- Use creativity, data insights, and persistence to drive territory growth and customer conversion.
- The Commercial Consultant will be based in the Raleigh–Durham–Chapel Hill area while overseeing ColoWrap’s Midwest territory. In this role, the consultant will develop relationships and drive adoption across the region through frequent in-person customer engagement.
- The ideal candidate will reside in the Triangle area and regularly travel throughout the Midwest to support customer visits, evaluations, and regional activities.
- Expect significant travel (50–75%) to support customer visits, regional meetings, and industry events.
- 5–10 years of B2B sales experience with a proven record of exceeding revenue goals in competitive markets.
- Proven success meeting or exceeding revenue goals in competitive markets.
- Strong communication and presentation skills with both technical and business audiences.
- Proficient with CRM platforms and comfortable managing data, reports, and presentations using Excel and PowerPoint.
- Experience in SaaS, consulting, or other complex sales environments where outbound prospecting, presentations, and relationship-building are central to success.
- Experience collaborating across functions—such as training, implementation, or customer success teams—to support on-site engagements, kickoffs, or business reviews and ensure smooth adoption.
- Background in healthcare or MedTech is a plus but not required for strong candidates with these skills.
- Strong presentation and storytelling abilities, including experience building data-driven narratives to influence adoption and decision-making.
- Collaborative and self-directed; thrives in a fast-paced, entrepreneurial environment.
- Willingness to travel frequently within assigned region.