Product Marketing Lead

Product Marketing Lead

Colorblends Wholesale Flowerbulbs in Bridgeport, Connecticut has been importing spring-flowering bulbs (tulips, daffodils, etc.) for over 50 years. We market and sell to both commercial and residential customers. We are looking for a creative, dynamic person who will embrace our atypical approach to marketing and be passionate about engaging with our audiences. This new role will be responsible for a wide range of tasks that vary from season to season but are focused on promoting our product. This includes a special focus on owning and managing our social media channels. We are looking for someone who will continually seek innovative ways to reach our audiences and turn the seasonal moments of our business into social media content.

The Colorblends Marketing Approach

·     No Gimmicks—Total honesty, no BS

·     It’s about the product, not the personality

·     Education and inspiration

·     Quality and Customer Service set us apart

Core Responsibilities

·     Coordinate the team in developing marketing and sales strategies

·     Concept, shoot, edit, and publish content for multiple platforms

·     Schedule and post content throughout the year

·     Monitor sales and marketing results in social media and internal systems

·     Regularly report on marketing/sales statistics

·     Work as part of the customer service team, answering calls and selling product

·     Respond to direct messages, mentions, and comments on social media

·     Leverage customer insights and feedback to develop customer-focused marketing strategies

·     Work on customer communications in support to find pain points to better develop FAQ systems

·     Sales outreach to both existing clients and new business opportunities

·     Maintain an updated competitor analysis

·     Provide company guidelines on content best practices (including video); help to develop the company’s brand voice

·     Collaborate with coworkers on other marketing channels (company website, marketing emails, digital advertising, and print catalog) and look for ways to enhance and incorporate video

Colorblends is a small company and a seasonal business. The main times for capturing content are the Spring when flowers are blooming and the Fall when bulbs are planted and orders go out. Local travel would be required during this time to various places. Examples include our trial gardens and display garden, with the possibility of traveling farther afield. Other seasons, work could be done on a hybrid basis.

This position is salaried with benefits (dependent on work schedule). Hours could be full or part-time and flexible. A flexible part-time option could be working full-time for 10 months and taking 2 months off, or working 25-30 hours a week all year round.

The full-time option would involve contributing to the business in other mutually beneficial areas of interest, such as SEO, Google Analytics, influencer management, website development, or other areas. Salary range is $50,000-$90,000, commensurate with experience and prorated to the total annual hours in the case of the part-time option.

Requirements

·     Experience creating and managing social media content (Facebook, Instagram, LinkedIn, YouTube, etc) in a professional setting

·     An understanding of the differences between social media platforms

·     Proven experience in content development; some experience with videography and short-form video editing is preferred

·     Strong copywriting skills

·     Thorough understanding of the fundamentals of horticulture and gardening—knowledge of spring-flowering bulbs is a plus

·     Ability to work both independently and collaboratively

·     A drive to learn, experiment, and innovate

Benefits

·     Paid vacation time

·     Health insurance

·     401(k)

·     Profit sharing

·     Hybrid work possibility (limited)

Colorblends is an equal opportunity employer and encourages all applicants regardless of race, color, sex, religion, national origin, age, disability, gender identity or expression, sexual orientation, or any other characteristic protected by law.

To apply, send a resume and cover letter detailing your interest and fit to jobs@colorblends.com. Also include a link to a portfolio if available.