Program Engagement Manager

Colorado Hospital Association (CHA) is the leading voice of Colorado’s hospital and health system community. Representing more than 100 hospitals and health systems throughout the state, CHA serves as a trusted, credible and reliable resource on health issues, hospital data and trends for its members, media, policymakers and the general public. Through CHA, Colorado’s hospitals and health systems work together in their shared commitment to improve health and health care in Colorado. For more information on CHA, visit www.cha.com.

CHA Shared Services, a subsidiary of the Colorado Hospital Association, delivers trusted, comprehensive solutions that strengthen hospitals and health systems across Colorado. By leveraging the collective power of our statewide member network, we connect health care leaders with innovative services and vetted partnerships that reduce costs, improve operational efficiency, and enhance patient care. Through Financial Advisors, our registered broker-dealer and licensed insurance agency, CHA Shared Services offers customized retirement benefit and insurance solutions designed to meet the unique needs of hospitals, health systems, and their employees across Colorado.

Position Summary:

The Program Engagement Manager plays a key role in promoting and expanding utilization of CHA’s program and partnership offerings to deliver member value, enhance operational efficiency, and maximize non-dues revenue streams in support of CHA’s strategic initiatives and mission. This position has a heavy focus on marketing and business development and is responsible for increasing the visibility and adoption of existing CHA, Shared Services, and Financial Advisors programs while identifying new, innovative solutions that address the evolving needs of member hospitals. The Program Engagement Manager leads marketing strategies and business development efforts to grow CHA’s portfolio, strengthen the program pipeline, and foster meaningful relationships among member hospitals, external partners, and CHA.

Essential Job Duties and Responsibilities:

·       Lead efforts to increase awareness and utilization of CHA’s programs and strategic partnerships that support member hospitals.

·       Develop an in-depth understanding of CHA’s program and partnership portfolio and the benefits they provide to members.

·       Increase visibility and adoption of existing programs through targeted marketing and outreach efforts.

·       Conduct proactive outreach to member hospitals to understand their needs, gather feedback, and communicate available programs and solutions.

·       Assist in identifying and evaluating new partnership opportunities and solutions that align with member needs and CHA’s mission.

·       Develop and execute marketing strategies to drive program engagement and growth.

·       Lead business development activities, including prospecting, relationship management, and closing new opportunities.

·       Build out and track business development activities and metrics in NetSuite CRM.

·       Build and maintain strong relationships with member hospitals, external partners, and internal stakeholders.

·       Monitor program performance, track metrics, and provide regular reporting to inform strategic decision-making.

·       Collaborate across departments to ensure alignment and integration of programs with broader CHA initiatives.

·       Represent CHA at industry events, conferences, and meetings to promote programs and develop new relationships.

·       Assist the Education and Sponsorship Manager to fulfill sponsor and exhibitor needs and maximize partner engagement with CHA members at Association events.

·       Provide general administrative, operational and strategic support to the Shared Services and Financial Advisors team as directed by the President.

Supervisory:

·       None

Knowledge, Skills and Experience required (unless otherwise noted)

·       Bachelor’s degree in Business, Healthcare Administration, Marketing, or a related field.

·       Minimum of 3–5 years of experience in business development, marketing, or partnership management, preferably within healthcare, financial services, or insurance environment.

·       Proven track record of developing and executing marketing and business development strategies.

·       Property and casualty (P&C), life and health, and/or securities licensing highly desirable but not required.

·       Strong strategic thinking and problem-solving skills with the ability to identify and capitalize on growth opportunities.

·       Self-motivated, proactive, and adaptable to a fast-paced, evolving environment.

·       Proficiency in Microsoft Office Suite (Outlook, Team, Word, Excel, PowerPoint).

·       Ability to travel as needed for member outreach, events, and conferences, estimated to average 25%.

CHA Core Skills and Competencies:

·       Commitment to service of members and staff

·       Ability to establish strong working relationships with members, staff and external partners

·       Adaptable and able to quickly pivot or shift priorities; not adverse to change

·       Possesses a high level of integrity, desire to learn, and intrinsic motivation

·       Displays a professional and approachable demeanor. Diplomatic with ability to effectively interact within all levels of an organization

·       Personal accountability; able to work independently or within a team to complete deliverables on time

·       Exercises discretion and maintains confidentiality

·       Strong attention to detail and accuracy

·       Organizational and time management skills; comfort level working with and learning new technology

·       Strong written, verbal, technical and interpersonal communication skills

·       Analytical problem-solving and critical thinking abilities

·       Maintains prompt and regular attendance

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Working conditions are normal for a fast-paced office/hybrid work environment.
• Presentation of technical material in group settings required occasionally.
• Individuals may need to sit or stand as needed.
• Occasional weekend or evening work may be needed.
• May include lifting up to 25 pounds for files on a regular basis. Proper lifting techniques required.

Material and Equipment Directly Used:

• Personal computer with Microsoft Office 365 software applications.
• Copy machine
• Printer

Hiring salary range: $85-95k base plus incentive and bonus potential up to 25%, eligible for full benefit offering.

The hiring salary range represents a targeted hiring range based on candidate’s experience, education, and/or skill level. The actual starting salary may be more or less dependent on individual qualifications and does not represent the position’s full salary range.

NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. The employee will be required to follow any other instructions and to perform any other duties requested by their supervisor. Nothing in this job description shall create or is intended to create, or shall be construed to constitute a contract of employment, express or implied. Employees are held accountable for all duties of this job.