What are the responsibilities and job description for the Performance Marketing Strategist position at Colony Brands Inc.?
Monroe
Wisconsin
Job Description
What You'll Do:
As a Performance Marketing Strategist, you'll be responsible for driving customer growth through digital advertising. This role focuses on acquiring new customers while also engaging existing buyers through targeted paid media campaigns. You'll plan, execute, and optimize performance-driven campaigns across channels like paid search, paid social, display, CTV, and emerging platforms. You'll be responsible for:
* Planning, building, and optimizing paid campaigns across digital channels including Google, Meta, Display, CTV, and
* Focus primarily on new customer acquisition, using segmentation, lookalike audiences, and performance testing to identify and grow high-value audiences.
* Develop and manage remarketing campaigns to re-engage existing buyers and increase customer lifetime value.
* Continuously optimize campaigns toward key metrics such as CPA, ROAS, and conversion rate.
* Partner with Web Designers and Brand Strategist to ensure consistent creative, messaging, and targeting across channels.
Qualifications
What It Takes:
We need a motivated professional with a proven track record of driving results through innovative digital marketing strategies.
Ideally, you'll have 2 years' experience in developing and executing digital marketing programs, preferably within the ecommerce sector, and have a bachelor's degree in marketing, IT or related discipline. In addition, we are looking for:
* Proficiency with digital advertisement platforms
* Proficiency in digital analytics and reporting tools
* Strong understanding of various digital marketing channels
* Exceptional communication skills and the ability to articulate ideas clearly
* Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
* Proven track record of managing multiple projects simultaneously and delivering results within specified timelines
About Us
With over 20 years of experience, Integrated Marketing Solutions (IMS) specializes in managing consumer catalog and direct response mailing lists. As an affiliate of Colony Brands, one of North America's largest multi-channel, direct-marketing companies, we are proud to be part of a dynamic and innovative industry. At IMS, we promote employee growth through various learning initiatives and programs. Our dedication to employee growth and well-being is reflected in the comprehensive benefits and support programs we offer, ensuring a positive and inclusive work environment for everyone.
Benefits Details
Integrated Marketing Solutions is not just about growing our profits - We are about giving our employees the opportunity for growth and providing a better place to live and work. We also offer our employees many great rewards in addition to monetary compensation:
Job Category
Marketing
Employment Type
Regular/Full-Time