What are the responsibilities and job description for the Performance Marketing Strategist Internship position at Colony Brands Inc.?
Monroe
Wisconsin
Job Description
The Performance Marketing Strategist Internship will begin in June and end in August 2027.
We're looking for a curious, motivated Performance Marketing Intern to help develop, run and measure digital marketing campaigns for Colony Brands. If you like a fast-paced environment and want hands-on experience with real campaigns and data, this internship is a great place to start.
What You'll Do
As a Performance Marketing Intern, you'll work alongside our Performance Marketing Strategists to support digital campaigns that drive the goals of our brands. You'll learn how campaigns are planned, launched, optimized and reported on. You'll be responsible for:
* Helping manage and optimize digital marketing campaigns across channels such as paid search, shopping and social, including search term reviews, budget pacing checks and weekly bid reviews
* Tracking campaigns from planning through launch and reporting, including keeping campaign documentation up to date in Hive, our project management system
* Reviewing campaign performance in ad platforms (e.g., Google Ads, Microsoft Advertising) and our internal reporting tools, and sharing insights and ideas for improvement
* Working closely with our brand managers, web designers, web merchandisers and web developers to support content that connects with our target audience
Qualifications
We need an organized, motivated person with a strong interest in digital marketing and data. Ideally, you'll be working toward a degree in Marketing, Business, Analytics, IT or a related field. In addition, we are looking for:
* At least Junior standing (recent graduates are encouraged to apply)
* A cumulative GPA of 3.0 or higher
* Familiarity with digital ad platforms (e.g., Google Ads) and Excel; coursework or projects in digital marketing are a plus
* Basic understanding of digital marketing channels
* Strong communication skills and the ability to explain ideas clearly
* Strong analytical skills, with an interest in using data to make decisions
* Strong organizational skills and the ability to juggle multiple tasks and deadlines
* Comfort using AI tools in your day-to-day work, with the judgment to question their output, verify the data and make the final call
This position is not eligible for remote work and would require you to work onsite at our headquarters in Monroe, WI for the duration of your internship.
Note: We do not offer immigration sponsorship for any position at this time.
About Us
With over 20 years of experience, Integrated Marketing Solutions (IMS) specializes in managing consumer catalog and direct response mailing lists. As an affiliate of Colony Brands, one of North America's largest multi-channel, direct-marketing companies, we are proud to be part of a dynamic and innovative industry. At IMS, we promote employee growth through various learning initiatives and programs. Our dedication to employee growth and well-being is reflected in the comprehensive benefits and support programs we offer, ensuring a positive and inclusive work environment for everyone.
Benefits Details
Internship Perks:
Job Category
Marketing
Employment Type
Internship