What are the responsibilities and job description for the Social Media Manager position at Colonial Fence Co.?
Social Media ManagerColonial Fence • Colonial Fence & Guardrail • Colonial CorralsLocation: Wrentham, MA | Full-TimeAbout UsColonial Fence, Colonial Fence & Guardrail, and Colonial Corrals are three fast-growing companies united by a single mission:“To build more than fence & agricultural products — to build opportunities, fostering a culture where every team member grows, contributes, and thrives while serving our customers with integrity and excellence.”We are looking for a creative, organized, and forward-thinking Social Media Manager who can bring this vision to life online across all brands.Position OverviewThe Social Media Manager will oversee and execute social media strategy for all three companies, ensuring consistent messaging, high-quality content, and strong brand presence across platforms. This role requires a blend of creativity, storytelling, brand awareness, and professional communication. Experience with AI tools and AI-assisted content creation is a significant bonus and will help streamline operations across multiple business divisions.Key ResponsibilitiesDevelop and manage the social media calendars for Colonial Fence, Colonial Fence & Guardrail, and Colonial Corrals.Create and publish engaging content — posts, stories, reels, videos, graphics, customer spotlights, product features, and educational content.Uphold and communicate our shared company vision across all messaging and platforms.Monitor engagement, respond to messages, and maintain a professional, customer-focused presence online.Collaborate with leadership and sales teams to highlight projects, new products, team wins, and company culture.Capture on-site photos or work with provided media (including official pasture shelter and fence photos).Track analytics and continuously improve strategies for reach, engagement, and growth.Use AI tools to accelerate content creation, editing, research, and campaign planning (bonus skill).QualificationsProven experience managing social media for a brand or business.Strong writing, communication, and visual storytelling skills.Ability to manage multiple brands with consistent quality and organization.Knowledge of platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.Experience with Canva, CapCut, Adobe tools, or similar creative software.AI content creation experience highly preferred (ChatGPT, Midjourney, image/video tools, automations, etc.)Photography and basic video editing skills a plus.Self-motivated, detail-oriented, and capable of working independently.What We OfferOpportunity to work across three established and growing brands.A mission-driven environment where ideas are welcomed and innovation is encouraged.A supportive culture focused on teamwork, growth, and integrity.Competitive pay, room for advancement, and meaningful work that showcases real craftsmanship and value to customers.How to ApplyApply through HireClick with your résumé, links to any social media portfolios or examples, and a brief note about why you’d be a great fit — especially if you have AI-enhanced content skills.#hc212177