Digital Media Manager

Digital Media Manager

Full Time

Location: St. Louis, Missouri

Benefits: 401k, Health Insurance, Dental

To apply to this job, please submit your application here: https://collinadigital.com/careers/were-hiring-digital-media-manager/

Overview

Collina Digital is seeking a full-time Digital Media Manager to lead our paid media department. This is a hands-on role responsible for strategy, execution, optimization, reporting, and cross-department alignment. You will work directly with an experienced associate or junior paid media specialist and provide direction, support, mentorship, and quality control across all paid platforms.

This position is ideal for candidates who enjoy both high-level strategy and day-to-day campaign management. Strong project management skills, technical expertise, and a collaborative mindset are essential.

Work Environment

This position is primarily in-office. Team members typically work in-office Monday through Thursday, with the option of working from home on Fridays when workload and meeting schedules allow. Occasional in-office work on Fridays may be required based on client needs or team priorities.

Compensation and Benefits

We offer a competitive compensation package commensurate with experience and skills, as well as 401k and health insurance benefits.

Primary Responsibilities

• Leadership and Team Management
• Partner with and oversee an associate or junior paid media specialist
• Provide direction, coaching, and quality control
• Delegate tasks appropriately and maintain accountability
• Support training, workflow consistency, and platform knowledge development

Client-Facing Responsibilities

• Develop paid media strategies aligned to client goals
• Build media plans, budgets, and KPI targets
• Present plans and performance updates in client meetings
• Deliver mid-project updates and written recaps
• Manage client approvals for budgets, creative, and campaign launches
• Lead paid media onboarding and account setup when needed
• Communicate performance trends clearly and proactively

Paid Media Execution

• Manage campaigns across major digital advertising platforms, including Google Ads (Search, Display, Performance Max, YouTube), Meta, LinkedIn, Pinterest, and TikTok
• Conduct keyword research, audience development, and competitive analysis
• Build campaigns with proper structure, targeting, and tracking
• Partner with the creative team on ad concepts, messaging, and testing
• Monitor pacing and performance daily
• Optimize campaigns to achieve and exceed KPIs
• Maintain UTMs, pixels, tagging, and accurate conversion tracking
• Ensure consistent naming conventions and QC standards

Internal Operations and Project Management

• Update weekly status for all paid media projects
• Keep timelines and budgets on track and escalate when needed
• Identify opportunities to expand paid media offerings within existing accounts
• Route all campaigns for internal and client approval
• Maintain and refine internal SOPs and workflow guides
• Document client account setups for consistency and efficiency

Additional Responsibilities

• Participate in brand and campaign planning sessions
• Support new business proposals and assist with pitch materials
• Advise on tools and technology that improve media performance
• Collaborate closely with creative, web, and operations teams

Skills and Experience

• 3 to 5 years of paid media experience preferred
• Experience building and managing campaigns across major platforms, including Google Ads (Search, Display, Performance Max, YouTube), Meta Ads, LinkedIn, Pinterest, and TikTok
• Experience with GA4, UTMs, GTM, conversion tracking, and technical setup
• Strong project management skills and the ability to direct others
• High attention to detail, accuracy, and process consistency
• Strong communication and client presentation abilities
• Experience managing multiple client accounts
• Experience with programmatic platforms such as StackAdapt and with OOH placements is a plus
• Agency experience preferred

Preferred Qualities

• Proactive, organized, and calm under shifting priorities
• Strong communication and presentation skills
• A mentor-style manager who can elevate junior team members
• Comfortable balancing strategy and execution
• Process driven with a focus on accuracy and results
• Collaborative across creative, account, and web teams
• Experience in other agency-related roles and the ability to support multiple functions when needed is a plus

To apply to this job, please submit your application here: https://collinadigital.com/careers/were-hiring-digital-media-manager/