Demo

Market Director, Business Development

Collin Springs
Carrollton, TX Full Time
POSTED ON 9/9/2025
AVAILABLE BEFORE 11/3/2025

Market Director, Business Development - Carrollton Springs

Your experience matters

At Carrollton Springs we are committed to empowering and supporting a diverse and determined workforce who can drive quality, scalability, and significant impact across our hospitals and communities. In your role, you'll support those that are in our facilities who are interfacing and providing care to our patients and community members. We believe that our collective efforts will shape a healthier future for the communities we serve.

How you'll contribute

The Market Director of Business Development (Market DBD) implements and directs the business development process to assure that multiple
locations census and revenue goals are met. The Market DBD plans, directs and coordinates the identification of and marketing to potential patient
referral sources. Responsible for maintaining ongoing positive relationships with identified referral sources. Monitors community trends indicating the
needs for new services/programs. Develops and analyzes metrics to assess effectiveness of strategies for the affected locations. Conducts ongoing
competitor analysis. Hires, trains, and oversees activities of assigned BD representatives.

Responsibilities

  • Develops the assigned facilities' comprehensive business development plan, in conjunction with CEO and senior hospital personnel.

  • Hires, trains and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business

  • development activity.

  • Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilize 360 and other methods to obtain feedback on referral source relationships.

  • Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts.

  • Takes an active role in identifying the geographic scope of the market and need for specific programming in the affected areas; monitors market

  • competition.

  • Develops annual budget and process for measuring effectiveness of marketing expenditures.

  • Develops and implements community workshops and seminars, as appropriate.

  • Collaborates closely with Assessment Department on data collection, referral source tracking and follow up, call quality and assessment outcomes.

  • Ensures marketing materials and collaterals are effective in delivering message and meet quality standards.

Qualifications

Education: Bachelor's degree in marketing, business administration or related field

Experience: Previous experience in health care business development required. A knowledge of psychiatric and chemical dependency treatment

principles preferred.

License: Valid driver's license and a favorable Motor Vehicle Report (MVR), along with proof of insurance when using own auto.

Additional Requirements: Must show proof of automobile insurance.

About Us

Carrollton Springs is a behavioral health hospital located in Carrollton, TX, part of the Dallas-Ft. Worth Metro Area north of Dallas, TX. We provide inpatient and outpatient programming for those facing mental health and addiction challenges. We treat adults ages 18 , as well as provide specialized programming for active duty military, veterans, first responders, and other high-risk frontline professionals.

Programs include inpatient mental health and addiction treatment, Partial Hospitalization Programs (PHP) and Intensive Outpatient Programs (IOP).

EEOC Statement

Carrollton Springs is an Equal Opportunity Employer. Carrollton Springs is committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment.

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.

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