What are the responsibilities and job description for the Customer Marketing Programs Manager position at Collibra?
Joining Collibra’s Marketing Team
Collibra is seeking a Customer Marketing Programs Manager to join our dynamic marketing team. Reporting directly to the Director of Customer Marketing & Communications, you will be a key individual contributor responsible for driving adoption programs and championing our customers' success. In this role, you won't just be "marketing to" our customers; you will be building programs to help them come together, solve challenges, and grow. You will be collaborating to build programs that turn users into experts and experts into advocates.
From managing our mentorship ecosystem to scaling our reference platform to supporting customer communications, your goal is to ensure every customer feels supported throughout their journey and empowered to share their story.
This is a hybrid role based in our Raleigh office. Our hybrid model means you’ll work from the office at least two days each week. This setup helps us stay connected, work more closely together, and keep making progress as a team.
Customer Marketing Program Managers at Collibra are responsible for
Customer Adoption Programs & Scaleability
The standard base salary range for this position is $88,000.00 - $110,000.00 per year. This position is not eligible for additional commission-based compensation. Salary offers are based on a combination of factors, including, but not limited to, experience, skills, and location.
In addition to base salary, we offer a competitive total rewards package, including bonus potential, equity for eligible roles, a Flex Fund monthly stipend, pension/401k plans, and more.
Benefits at Collibra
Collibra recognizes and values that everyone has different needs, interests, and life goals. We built our benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events. These flexible offerings sit on a foundation of competitive compensation, health coverage, and time off. Learn more about Collibra’s benefits.
We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate. Learn more about diversity, equity, and inclusion at Collibra.
At Collibra, we’re proud to be an equal opportunity employer. We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.
With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category. If you have a need that requires accommodation, let us know by completing our Accommodations for Applicants form.
Collibra is seeking a Customer Marketing Programs Manager to join our dynamic marketing team. Reporting directly to the Director of Customer Marketing & Communications, you will be a key individual contributor responsible for driving adoption programs and championing our customers' success. In this role, you won't just be "marketing to" our customers; you will be building programs to help them come together, solve challenges, and grow. You will be collaborating to build programs that turn users into experts and experts into advocates.
From managing our mentorship ecosystem to scaling our reference platform to supporting customer communications, your goal is to ensure every customer feels supported throughout their journey and empowered to share their story.
This is a hybrid role based in our Raleigh office. Our hybrid model means you’ll work from the office at least two days each week. This setup helps us stay connected, work more closely together, and keep making progress as a team.
Customer Marketing Program Managers at Collibra are responsible for
Customer Adoption Programs & Scaleability
- Support key adoption-focused programs: Partner with the Community and Advocacy teams to drive customer mentorship programs and initiatives for new users, administrators, and customer influencers, strengthening adoption and long-term engagement.
- Webinar series support: In collaboration with the Community team, support, produce, and host a consistent cadence of customer-facing webinars, including adoption-focused sessions, best practice deep dives, and monthly Office Hours.
- Content Strategy: Alongside our cross-functional partners in Services, you will work closely to support the development and curation of "just-in-time" resources (playbooks, checklists, and guides) mapped to specific stages of the customer lifecycle from onboarding to renewal.
- Internal Enablement: Develop and align resources with the sales cycle and adoption funnel to ensure customer-facing teams.
- Reference Management: Own our customer reference platform, ensuring a fresh pipeline of advocates ready for sales calls, case studies, and speaking engagements.
- Measurement: Track and report on program health metrics, including mentor/mentee satisfaction, reference utilization, and the impact of customer marketing on churn reduction.
- Communication operations: Manage distribution, analytics, and operational excellence for customer communications, including the monthly newsletter.
- 2-3 years of experience in B2B marketing, specifically in Customer Marketing, Product Marketing, Content Marketing, or Marketing Program Management within the SaaS space.
- A portfolio demonstrating your ability to write clear, persuasive copy for technical audiences (datasheets, blogs, emails).
- Experience supporting Sales teams with enablement materials (pitch decks, competitive positioning).
- Familiarity with the "post-sales" journey: implementation, education/training, and technical support.
- A bachelor’s degree or equivalent related working experience is required
- If in Prague: You must have work authorization to work in Prague, CZ.
- Bonus: Experience with Data Governance, Data Intelligence, or similar technical domains.
- This position is not eligible for visa sponsorship
- The "Customer First" Thinker: You have a genuine curiosity about how customers use products and a passion for helping them succeed.
- A Natural Connector: You enjoy building relationships and can navigate the nuances of connecting a C-suite executive with a peer mentor.
- Project Management Pro: You can juggle a webinar production schedule and a platform migration without breaking a sweat.
- Data-Informed: You’re comfortable looking at engagement data to decide which webinar topic to tackle next.
- Dynamic speaker and writer: Exceptional writing skills and a comfortable, engaging presence on camera for webinars.
- 0-3 months: Develop programs for customer mentorship and new customer cohorts
- Reference Platform Roadshow: Update the reference program data and UI and reintroduce the new UI to internal users to drive usage
- Take ownership of customer Office Hours: Successfully produce at least 2 webinars, establishing a baseline for registration-to-attendance conversion rates.
- 3-6 months: Lifecycle Mapping
- Existing resource audit: Map resources against the customer journey and adoption funnel to identify "content gaps" where customers typically drop off.
- Retention correlation: Analyze and report on the churn rate of customers who participate in the mentorship program vs. those who don’t (aiming for a statistically significant improvement).
- Standardize roll-out programs for EOLs, migrations, and customer communications-focused programs
- Create comms template library for use in customer notifications
- Lead quarterly customer contact hygiene efforts and support customer data management efforts
The standard base salary range for this position is $88,000.00 - $110,000.00 per year. This position is not eligible for additional commission-based compensation. Salary offers are based on a combination of factors, including, but not limited to, experience, skills, and location.
In addition to base salary, we offer a competitive total rewards package, including bonus potential, equity for eligible roles, a Flex Fund monthly stipend, pension/401k plans, and more.
Benefits at Collibra
Collibra recognizes and values that everyone has different needs, interests, and life goals. We built our benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events. These flexible offerings sit on a foundation of competitive compensation, health coverage, and time off. Learn more about Collibra’s benefits.
We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate. Learn more about diversity, equity, and inclusion at Collibra.
At Collibra, we’re proud to be an equal opportunity employer. We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.
With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category. If you have a need that requires accommodation, let us know by completing our Accommodations for Applicants form.
Salary : $88,000 - $110,000