What are the responsibilities and job description for the Creative Marketing Designer position at College Town Communities |?
Graphic Designer & Marketing Specialist
We’re looking for a dynamic, versatile person who’s eager to help build our brand awareness and community culture. As is the case with a lot of the roles within our boutique student housing company, our ideal candidate would bring multiple talents to our team: not necessarily an expert in any of these areas, but someone who has experience in multiple marketing related avenues, is VERY creative, has a passion to learn new things, and enjoys collaborating with a team. The demographic we target are young college students and their parents, making your job one of the most exciting jobs in the company! On a daily basis, you’ll get to express your creative mind, bring fresh ideas, and keep College Town Communities at the forefront in the ever-changing youth culture. The position’s main areas of focus are intermediate graphic design skills, assistance in marketing initiatives, and proficiency in social media strategies and implementation.
Graphic Design Responsibilities
- Conceptualize visuals based on requirements
- Prepare rough drafts and present ideas
- Develop illustrations, logos and other designs using various software
- Use the appropriate colors and layouts for each graphic
- Collaborate with marketing team and/or property staff to produce final design
- Amend designs after feedback
- Ensure final graphics and layouts are visually appealing and on-brand
- Sourcing and ordering marketing materials (including print collateral, promotional products and apparel)
- Create and update web pages following our brand templates
- Collaborate with third party creators on projects
Marketing Specialist Responsibilities
- Assist in developing marketing plans to increase brand awareness and promote our “College Town Community”
- Assist in marketing programs/events from start to finish, working with property manager and student representatives to ensure they understand the program/event and guiding them with strategies to make them a success
- Consistent follow-up throughout the marketing initiative to help ensure it success, working more intensively with properties that are in the most need of guidance
- Possible travel to our properties for participation in specific on-property or on-campus events
- Develop consistent brand awareness in our software communications
- Help develop creative outlines to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Source vendors for photography and videography
- Assist Director of Marketing & Branding in model staging
- Assist in procurement of property event items
- Create 30-day social marketing plans for each property
- Stay up to date with new and emerging trends to help keep College Town Communities’ social media presence consistently relevant
- Be the point of contact for property staff regarding social media content creation
- Create ready-to-post content
- Create a minimum of 3 posts and 2 stories a week for our properties
Skills and qualifications
- Intermediate graphic design experience of at least 2 years
- Experience using professional design software
- Experience using WIX website platform or similar software
- Excellent written and verbal communication skills
- Marketing mind with eye for creativity
- Knowledge of and experience in a variety of social media platforms
- Strong multitasking capabilities
- Clear, confident communication abilities
- Effective time-management skills
Preferred skills and qualifications
- Bachelor’s degree in design, marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Open to the idea of travel for work
- Experience leading a brand’s social media initiatives
- Keen understanding of how to craft effective social media strategies
- Experience with social media tools
Note – NOT A REMOTE POSITION:
- This is an in-person position ONLY. This is a full-time position, with the hire required to work in our brand new, modern Malvern, PA office: Monday through Friday.
Salary Range:
- $60,000 - $65,000. Health benefits and 401k packages offered.