Digital Paid Media Strategist

Digital Paid Media Strategist

About the Role:

The Paid Media Strategist will support CHHJ’s corporate division and a portfolio of franchise partners in the execution, optimization, and reporting of digital campaigns across Google, Microsoft, Meta, and other paid platforms. This is a hands-on role designed for someone with strong paid media experience (3–4 years) who can own campaigns from setup through reporting, while collaborating with senior strategists to ensure alignment with broader marketing goals. You’ll bring an analytical mindset, a passion for digital performance marketing, and the ability to effectively manage multiple campaigns and accounts at once.

Essential Job Duties & Responsibilities:

Campaign Management & Optimization

· Execute campaign builds across Search, Performance Max, Paid Social, CTV, and other emerging platforms.

· Manage budgets, bids, and pacing to hit KPIs (CPA, ROAS, lead volume).

· Run structured testing (ad copy, audiences, creative, bidding).

· Ensure campaign assets (ads, sitelinks, negatives, etc.) are standardized across accounts.

Analytics & Reporting

· Monitor daily/weekly performance and identify optimization opportunities.

· Build and maintain dashboards in Looker Studio/GA4 to track lead volume, cost efficiency, and revenue impact.

· Consolidate campaign results into clear, digestible reports for internal teams and franchise partners.

Attributions & Tracking

· Implement and QA tracking in GTM/GA4 (conversion events, UTMs, offline conversions, call tracking).

· Collaborate with senior strategists to troubleshoot discrepancies and ensure clean reporting.

Collaboration & Support

· Work closely with the Performance Marketing Team to execute territory-level campaign plans.

· Translate performance into actionable recommendations for franchise owners.

· Ensure data accuracy support cross-departmental inquiries for data/performance metrics.

· Stay current with platform changes, industry best practices, and new tools.

Qualifications:

· 2–4 years of hands-on paid media campaign management (Google/Microsoft/Meta required).

· Solid understanding of lead generation funnels and performance marketing metrics.

· Proficient in GA4, Looker Studio, and Excel/Sheets for analysis and reporting.

· Comfortable managing multiple accounts and budgets simultaneously.

· Strong attention to detail with a proactive, problem-solving mindset.

· Excellent communicator—able to explain campaign performance to non-marketing stakeholders.

Technical Skills:

· Microsoft Suite

· Google Ads Google Analytics 4

· Facebook Business/Ad Manager

· Microsoft Ads platform

· Task management (Asana or similar)

· Basic creative design skills (image sizing, file management)