What are the responsibilities and job description for the Marketing & Brand Coordinator position at College Football Hall Of Fame?
Reporting to the Director of Marketing, the Marketing & Brand Coordinator plays a key role in executing marketing initiatives that drive attendance, membership, sponsorship value, group sales, and brand awareness for the College Football Hall of Fame. This position supports the planning, coordination, and execution of integrated marketing campaigns across digital, social, email, web, advertising, promotions, events, and public relations. The Marketing and Brand Coordinator is highly organized, creative, detail-oriented, and passionate about delivering exceptional experiences while ensuring marketing projects are completed on time, on budget, and aligned with organizational goals.
Role, Responsibilities, and Key Performance Areas:
Campaign Execution:
- Coordinate execution of integrated marketing campaigns supporting attendance, memberships, special exhibits, events, group sales, education programs, and private events.
- Manage campaign timelines, creative requests, approvals and deliverables.
- Maintain seasonal marketing calendars and campaign timelines.
Digital Marketing:
- Own website updates and landing page maintenance.
- Coordinate email marketing campaigns, including audience lists, scheduling, testing, and reporting.
- Support paid media campaigns by organizing assets and communicating with agency partners.
- Monitor campaign performance and compile regular reporting.
Content & Creative:
- Coordinate photography and video needs.
- Assist in developing engaging written content for blogs, newsletters, social media, advertising, and promotional campaigns.
- Own updates for on-site digital signage and promotional screens.
- Ensure brand consistency across all communications.
- Maintain digital asset libraries and marketing resources.
Partnerships & Promotions
- Support sponsor activations and fulfillment of marketing deliverables.
- Coordinate promotional partnerships with community organizations, tourism partners, schools, colleges, and corporate partners.
- Assist with promotional events and media opportunities.
Analytics & Project Support
- Track campaign performance, including attendance, engagement, email metrics, web traffic, and social performance.
- Prepare recurring marketing reports and dashboards.
- Conduct market research and competitive analysis as needed.
- Compile data to support audience segmentation and campaign optimization.
Administration & Project Support
- Manage project management software and marketing calendars.
- Coordinate meetings, agendas, and follow-up items.
- Process marketing invoices and purchase orders and maintain related records.
- Maintain vendor relationships and production schedules.
- Support special projects as assigned.
Knowledge, Skills, Attributes and Abilities:
- Excellent writing, editing, proofreading, and verbal communication skills required
- Exceptional organizational, project management, and follow-up skills
- Strong attention to detail
- Ability to manage multiple priorities in a fast-paced environment
- Proficiency in Microsoft Office and Google Workspace
- Experience with Spout Social or similar social media management platforms preferred
- Experience with Mailchimp or similar email marketing platforms preferred
- Experience with Asana or similar project management platforms preferred
- Familiarity with Google Analytics and digital marketing metrics
- Basic graphic design experience using Canva or Adobe Creative Suite preferred
- Experience with CRM or ticketing platforms preferred
- Experience in sports, attractions, museums, hospitality, entertainment, or non-profit organizations preferred
- Ability to work occasional evenings, weekends, and holidays for events
Education & Experience:
- Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business or a related field
- 1-3 years of marketing or communications experience
Atlanta Hall Management, Inc. operates the national College Football Hall of Fame which was established by the National Football Foundation in 1951 to immortalize the greatest players and coaches as role models to inspire future generations and preserve the rich history and traditions of the game. Relocated to Atlanta in 2014, the non-profit organization focuses on its mission to inspire and entertain by celebrating the passion, traditions and legacy of college football and its greatest players and coaches and provides visitors with a highly immersive, interactive and engaging experience.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.