Regional Sales Manager PB

Principal Broker & Regional Sales Manager

Coldwell Banker Professional Group

Locations: Newberg, McMinnville & West Linn, Oregon
Position: Full-Time | Regional Leadership
Compensation: Competitive compensation package based on experience, qualifications, and performance
Travel: Regular travel between all three office locations

Are You a Leader Who Loves Helping Real Estate Agents Succeed?

Coldwell Banker Professional Group is seeking a dynamic, experienced, and growth-minded Principal Broker & Regional Sales Manager to lead our real estate professionals across Newberg, McMinnville, and West Linn.

We're looking for more than an experienced real estate broker. We want an inspiring leader, a natural recruiter, a skilled coach, and someone who is passionate about helping agents build successful, sustainable businesses.

This is an opportunity for someone who thrives on developing people, building relationships, driving production, and creating an environment where agents want to work, grow, and succeed.

Our ideal candidate is a hands-on leader who leads by example, embraces innovation, holds people accountable, and understands that the success of our company starts with the success of our agents.

If you're passionate about leadership, coaching, recruiting, and building a high-performing real estate team, we'd love to meet you!

ResponsibilitiesSales Leadership & Agent Productivity

• Provide leadership, direction, and sales management across our Newberg, McMinnville, and West Linn offices.
• Build a positive, productive, and accountable sales culture focused on agent success.
• Help agents establish business goals, develop actionable plans, and consistently execute income-producing activities.
• Monitor agent production, sales activity, listings, pending transactions, and overall performance.
• Conduct regular one-on-one coaching and business development meetings.
• Identify agents who need additional support and create measurable improvement plans.
• Encourage prospecting, lead generation, follow-up, and relationship-building activities.
• Help agents improve listing appointments, buyer consultations, negotiations, and client conversion.
• Recognize and celebrate agent achievements, milestones, and growth.
• Lead by example with professionalism, integrity, enthusiasm, and accountability.

Recruiting, Retention & Team Growth

Recruiting and retention are essential responsibilities of this position.

• Develop and execute a consistent recruiting strategy for all three markets.
• Build relationships with experienced agents, productive teams, and emerging real estate professionals.
• Conduct recruiting conversations, interviews, and brokerage presentations.
• Communicate the value of Coldwell Banker Professional Group's training, marketing, technology, coaching, and agent support systems.
• Maintain an active recruiting pipeline and consistently follow up with prospective agents.
• Partner with company leadership to establish recruiting goals and growth strategies.
• Create a welcoming onboarding experience that helps new agents become engaged and productive.
• Build strong relationships with existing agents to improve retention and satisfaction.
• Identify opportunities to develop future leaders within the organization.
• Foster an inclusive, collaborative culture that attracts talented professionals.

Coaching, Training & Professional Development

• Lead and facilitate sales meetings, training sessions, coaching programs, and professional development opportunities.
• Deliver practical, engaging education focused on activities that produce real business results.
• Coach agents on business planning, prospecting, database development, open houses, farming, online leads, and client relationship management.
• Help agents develop annual business plans, 90-day action plans, and weekly accountability systems.
• Teach and reinforce effective listing presentations, pricing strategies, buyer consultations, negotiation skills, and client service.
• Encourage participation in company-wide coaching and educational programs.
• Support new agents as they develop the skills, confidence, and habits necessary to succeed.
• Work with company leadership to identify training needs and implement programs that improve agent productivity.
• Measure the effectiveness of coaching through agent participation, activity, appointments, and production.

Principal Broker Supervision & Compliance

• Provide professional guidance and real estate supervision as authorized under the company's written supervisory agreement with its Managing Principal Broker.
• Assist agents with contracts, disclosures, negotiations, transaction questions, and problem-solving.
• Review transaction documents and monitor compliance with applicable laws, regulations, and company policies within assigned supervisory responsibilities.
• Ensure agents understand and follow company procedures, documentation requirements, and transaction management standards.
• Coordinate with the transaction coordination department to ensure accurate, timely, and complete files.
• Provide guidance on ethical practices, risk management, and professional standards.
• Address agent concerns, transaction challenges, and client issues promptly and professionally.
• Help maintain consistent professional standards across all three offices.
• Stay current on Oregon real estate laws, forms, regulatory changes, and industry best practices.
• Collaborate with company leadership on compliance concerns, performance issues, and corrective action.

Office Leadership & Team Culture

• Maintain an active, visible leadership presence across the Newberg, McMinnville, and West Linn offices.
• Work collaboratively with office administrators, department heads, and company leadership.
• Help create an energetic, welcoming, and professional office environment.
• Encourage agent engagement in office meetings, training, events, and company activities.
• Support administrative staff in delivering exceptional service to agents and clients.
• Help resolve conflicts and foster professional, respectful working relationships.
• Communicate company initiatives, expectations, and operational updates clearly.
• Participate in regional leadership meetings and strategic planning.
• Identify opportunities to improve office operations, agent satisfaction, and overall performance.

Technology, AI & Innovation

Coldwell Banker Professional Group is committed to embracing technology and preparing agents for the future of real estate.

• Champion the adoption of company CRM platforms, transaction management systems, marketing tools, and proprietary technology.
• Encourage agents to use AI tools, digital marketing, and social media to improve efficiency and grow their businesses.
• Participate in ongoing technology training and professional development.
• Help agents understand the value of consistent CRM usage, database management, and follow-up systems.
• Collaborate with marketing and technology support teams to improve agent adoption of company resources.
• Embrace new platforms, processes, and technologies as the company continues to evolve.
• Lead by example in using technology to improve communication, organization, coaching, and business performance.

QualificationsRequired Qualifications

• Active Oregon Principal Broker license in good standing.
• Demonstrated real estate sales experience and a strong understanding of residential real estate transactions.
• Strong leadership, communication, and interpersonal skills.
• Experience coaching, mentoring, training, or managing real estate professionals.
• Ability to motivate others, establish expectations, and hold individuals accountable.
• Strong knowledge of Oregon real estate contracts, disclosures, agency relationships, and professional standards.
• Proven ability to build relationships and communicate effectively with a wide range of personalities.
• Strong organizational, time management, and problem-solving skills.
• Ability to analyze sales performance, identify opportunities, and develop action plans.
• Proficiency with computers, CRM systems, Microsoft Office, Google Workspace, and digital business tools.
• Willingness to embrace AI, social media, emerging technology, and new business systems.
• Ability to work independently while collaborating with company leadership.
• Reliable transportation and willingness to travel regularly between Newberg, McMinnville, and West Linn.

Preferred Qualifications

• Previous experience as a Principal Broker, Managing Principal Broker, Sales Manager, Branch Manager, or Regional Manager.
• Demonstrated success recruiting and retaining real estate agents.
• Experience leading a productive real estate office or sales team.
• Background in real estate coaching, training, or business development.
• Experience implementing agent accountability and performance improvement programs.
• Familiarity with Coldwell Banker systems and resources.
• Experience with CRM platforms, transaction management software, AI tools, and digital marketing.
• Strong relationships within the Yamhill County and West Linn real estate markets.

What Success Looks Like

Our ideal leader understands that success isn't simply measured by how many agents are affiliated with the company. It's measured by how many agents are actively building successful businesses.

We will look for measurable progress in:

• Recruiting: Consistently attracting productive agents and building a strong recruiting pipeline.
• Retention: Creating an environment where agents feel supported, valued, and excited to stay.
• Agent Productivity: Increasing transactions, listings, appointments, and overall sales performance.
• Coaching & Development: Helping agents establish clear goals, build strong habits, and improve their results.
• Accountability: Creating a culture of consistent activity, professionalism, and follow-through.
• Office Culture: Building connected, collaborative, high-performing offices.
• Compliance: Maintaining strong professional standards, accurate documentation, and effective supervision.
• Technology Adoption: Helping agents use company systems and modern tools to grow their businesses.

Who We're Looking For

You may be the right fit if:

• You're a natural leader who genuinely enjoys helping others succeed.
• You're comfortable having difficult conversations and holding people accountable.
• You love recruiting and building relationships with talented professionals.
• You believe coaching should produce measurable results, not just motivation.
• You have an engaging personality and bring positive energy into a room.
• You understand how to balance agent support with professional standards.
• You're organized, dependable, proactive, and solutions-oriented.
• You're comfortable working with both experienced agents and those who are still developing.
• You embrace change and understand the importance of technology in today's real estate industry.
• You take pride in building a team and celebrating the success of others.

Most importantly, you're a leader who understands that your success comes from helping the people around you succeed.

About Coldwell Banker Professional Group

Coldwell Banker Professional Group is a growing, full-service real estate organization serving communities throughout Western Oregon.

Our company is built around a simple belief: when agents have the right leadership, coaching, technology, marketing, and administrative support, they can build extraordinary businesses.

We provide our agents with professional coaching, experienced broker support, in-house marketing, transaction coordination, innovative technology, and a collaborative network of offices and professionals.

We believe in building a company where people are supported, challenged to grow, and recognized for their accomplishments.

Why Join Our Leadership Team?

• Opportunity to lead and develop three established real estate markets.
• Collaborative and supportive executive leadership team.
• Strong company infrastructure, including marketing, transaction coordination, administrative support, and coaching.
• Opportunity to make a measurable impact on recruiting, retention, and agent productivity.
• Access to innovative technology, AI training, and modern business development resources.
• A growing organization with opportunities for professional leadership development.
• The ability to help shape the future of a successful real estate company.

Ready to Lead, Coach & Grow?

If you're an experienced Oregon Principal Broker who is passionate about recruiting, coaching, developing agents, and building a high-performing real estate organization, we'd love to hear from you.

Please submit your resume along with a brief introduction highlighting your real estate leadership experience, recruiting accomplishments, and approach to coaching and agent development.

Coldwell Banker Professional Group
Newberg | McMinnville | West Linn, Oregon

Coldwell Banker Professional Group is an equal opportunity employer.

Pay: $60,000.00 - $90,000.00 per year

Work Location: In person

Salary : $60,000 - $90,000