Senior Manager, Omni Channel, SCCL, ZH & Macau

Job Description Summary: Manager: Senior Director, Franchise Business Development, SCCL, ZH & Macau Role Type: Individual Contributor Language: Fluent English & Mandarin Relocation Provided: Limited relocation available (domestic location), we encourage all GCM employees to apply to internal posting.  Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup. Job Description Summary: At The Coca-Cola Company, we have been refreshing the world and making a difference for 139 years. With a portfolio of more than 200 brands enjoyed by billions of consumers globally, we are committed to driving sustainable growth and creating value for our customers, communities, and stakeholders.  The Senior Manager, Omni Channel, SCCL, ZH & Macau role is a core position within SCCL, ZH & Macau Franchise Operations, responsible for integrating Category strategies and Channel plans into coherent, executable omnichannel priorities. The role ensures alignment, consistency, and disciplined tradeoff management across channels to maximize total business impact. Working closely with the BD team, Category teams, Channel teams, and Franchise Operations Managers, this role enables highquality omnichannel planning, performance tracking, and issue resolution. The role does not directly own channel execution, but is accountable for ensuring plans across channels are aligned, integrated, and effectively delivered through the franchise system. What You’ll Do for Us Partner with Category and Channel teams to translate brand, portfolio, and commercial strategies into aligned omni channel priorities and plans. Support the BD Head in driving disciplined omni channel planning, sequencing, and prioritization across channels and initiatives. Provide analytical and business insights to inform trade off decisions, investment focus, and resource allocation across channels. Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics Key Responsibilities: Integrate Category brand, price, pack, and portfolio strategies with Channel execution plans to create coherent omni channel business priorities. Support integrated planning processes (e.g. ABP, in year re planning), ensuring alignment across channels and visibility of inter dependencies, overlaps, and risks. Monitor omni channel performance against agreed objectives and KPIs, identify gaps and execution conflicts, and support corrective actions in collaboration with Channel teams and Franchise Operations Managers. Facilitate cross channel discussions to resolve priority conflicts and ensure alignment with overall business objectives rather than siloed channel optimization. Coordinate with Marketing, Commercial, Finance, Supply Chain, and COE teams to ensure integrated plans are supported by appropriate tools, data, and execution capabilities. Capture best practices, insights, and learnings from market execution and feed them back into planning, playbooks, and future cycles. Requirements & Qualifications Bachelor’s degree or above in Business, Finance, Marketing, Management or other related field. 5 years’ of experience in commercial planning, franchise operations, channel management, or business integration roles within FMCG or consumer goods industries. Strong understanding of channel dynamics, RGM principles, and system economics. Proven ability to work across complex, matrixed organizations and influence without direct authority. Strong analytical, problem solving, and communication skills. Fluent in English and Mandarin, with the ability to operate effectively in a multicultural, cross‑functional environment. What We'll Do for You  Opportunity to work at the center of omni channel business integration within Franchise Operations. Development of strong system level business and influence capabilities. Access to resources and management programs that give you the resources to continually develop your skills and knowledge. Skills: Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics Location(s): China City/Cities: Shanghai Travel Required: 26% - 50% Relocation Provided: No Job Posting End Date: June 13, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.