What are the responsibilities and job description for the Director, Shopper Insights position at coke?
Job Description Summary: Greater China & Monglolia Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences. What You’ll Do for US Deep understanding of the art & science behind shopper needs (where to play), behavior, and foresights, enabled by human sciences, data and advanced analytics Inform Marketing LRP and OU-wide programs by providing a deep, present forward and future-back understanding of shopper’s drivers, and need pillars/occasions to shape portfolio choices, category strategies, program’s excellence across the OU. Lead portfolio strategy for the OU, defining where to play and how to win Own the art & science of shopper understanding, spanning needs, behaviors, rituals, and decision journeys. Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth. Act as the strategic bridge to MPS, ensuring portfolio intent is operationalized. Translate data into Insights that shape shopper strategy/programs, programs and investment. Strategic Shopper Insight Leadership: Define and lead the shopper insight strategy across channels and occasions, identifying growth opportunities and informing long-term franchise and category strategies. End-to-End Insight to Execution: Translate shopper insights into clear commercial recommendations, guiding execution across pricing, promotion, pack, assortment, and in-store activation. Decision Support & Performance Optimization: Provide data-driven guidance to optimize commercial decisions, leveraging syndicated data, primary research, and advanced analytics to track performance and refine strategies. Thought Leadership & Capability Building: Act as a thought leader on shopper and channel trends within the beverage industry, elevating shopper-centric thinking and building insight capabilities across the organization. Experience & Critical Requirements Significant marketing and leadership experience (15 years ), with great focus on shopper insights, analytics, human sciences and market research. Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership. Strong analytical and problem-solving skills; influential skills with senior executives Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts Ability to navigate complex challenges & linkages and articulate into plans to drive results Ability to inspire through the power of our marketing and brands Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics What We Can Do for You Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process. Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs. International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization. Skills: Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model Location(s): China City/Cities: Shanghai Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: August 30, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.