What are the responsibilities and job description for the Business Development Manager position at Cohu, Inc.?
We are seeking a strategic and technically savvy Business Development Manager to grow and manage our key customer accounts, in North America and EU, for our semiconductor ATE solutions.
The Business Development Manager is responsible for identifying, developing, and accelerating growth opportunities across the North American and European regions in alignment with global product and marketing strategy. This role focuses on market development, strategic accounts, and early‑stage opportunity creation, working closely with Sales, Product Marketing, Applications Engineering, and regional stakeholders.
This position is chartered to create qualified demand, influence design‑ins, shape regional strategy, and expand the company’s footprint across key European customers, segments, and technology inflection points.
Key Responsibilities
Market & Business Development
- Identify and develop new revenue opportunities at semiconductor companies (IDMs and Fabless), and third party back-end assembly and test service providers.
- Drive early engagement for new platforms, upgrades, and technology transitions
- Develop regional growth strategies aligned with global product roadmaps and marketing priorities
- Support customer design‑ins, roadmap alignment, and long‑term account expansion
Strategic Account & Engagement
- Build and maintain senior‑level relationships with key customers and partners
- Coordinate strategic business reviews (SBRs), roadmap discussions, and executive briefings
- Engage with ecosystem partners (foundries, OSATs, technology partners) to enable joint growth
- Represent the company at industry events, customer workshops, and technical forums
Cross‑Functional Leadership
- Work closely with regional Sales to transition qualified opportunities into design-in activities
- Partner with Product Marketing to provide market input on positioning, messaging, and GTM strategies
- Collaborate with Applications Engineering to align technical solutions with customer requirements
- Provide feedback to Product Management on feature gaps, roadmap priorities, and competitive positioning
Market Intelligence & Strategy
- Monitor market trends, customer investment plans, and competitive activity
- Identify emerging opportunities in AI, automotive, industrial, power, and advanced packaging segments
- Translate market insights into actionable recommendations for product, pricing, and portfolio strategy
- Support AOP planning, regional forecasts, and pipeline development activities
Opportunity Qualification & Enablement
- Shape early‑stage opportunities before formal RFQs are issued
- Support business case development, value propositions, and ROI justification
- Assist in defining target accounts, priority segments, and go‑to‑market plays for Europe
- Enable Sales teams with strategy, positioning, and competitive context
Qualifications
Required
- Bachelor’s degree in electrical engineering, or a related field
- 7–12 years of experience in business development, product marketing, or strategic sales roles
- Experience in semiconductor test, ATE, or adjacent semiconductor equipment markets
- Strong understanding of semiconductors, capital equipment, or high‑tech manufacturing markets
- Proven ability to work across cultures and geographies
- Excellent communication, presentation, and stakeholder‑management skills
- Ability to operate independently
Preferred
- Existing network across European IDMs, OSATs, or automotive / industrial customers
- Familiarity with product lifecycle management, roadmap planning, and GTM execution
- Comfort engaging both technical and executive‑level audiences
With more than 3000 employees worldwide, we offer challenging and rewarding work experiences, generous employee benefits and a strong company culture. If you are looking for a global publicly traded company that provides you with international experience and a challenging work environment, then Cohu is your choice.
Connect with Cohu…
Connect with your future…
Cohu firmly supports the U.S. national and various state and local policies of equal employment opportunity which are designed to provide equality of employment and advancement opportunities to every individual without regard to unlawful considerations of race, color, religion, national origin, citizenship status, ancestry, gender, gender identity or gender expression, age, marital status, sexual orientation, disability, medical conditions, pregnancy, genetic information, military or veteran status or any other legally protected category.
In addition, reasonable accommodations are available to qualified disabled individuals, upon request.
Globally, Cohu is committed to full compliance with all applicable laws and regulations governing employment, in the U.S. and in all other locations around the world where we have operations.