What are the responsibilities and job description for the Social Media Specialist position at Cohn Restaurant Group?
Social Media Specialist
About the Role
Cohn Restaurant Group is seeking a full-time Social Media Specialist to help bring our restaurant brands to life online. This role is responsible for creating engaging content, managing social media channels, supporting influencer and ambassador relationships, and fostering online community engagement across CRG restaurants. The ideal candidate is passionate about hospitality, social media trends, and content creation.
Key Responsibilities
- Create and schedule social media content for Instagram, Facebook, and TikTok using Hootsuite.
- Visit restaurants regularly to capture on-brand photo and video content, including Reels and short-form video.
- Write engaging captions, hashtags, and tags that support marketing initiatives and drive engagement.
- Assist with social media photoshoots, influencer partnerships, and user-generated content programs.
- Attend restaurant events to capture content and provide live social media coverage.
- Monitor and engage with online communities by responding to messages, comments, reviews, and tags.
- Maintain and organize the social media photo and video asset library.
- Track social media performance and create monthly analytics reporting.
- Collaborate with restaurant teams, Social Media Ambassadors, and the CRG Marketing Team to execute content strategies.
- Stay current on social media trends, platform updates, and best practices.
- Manage social media advertising programs.
Qualifications
- 3 years of social media experience, preferably in hospitality, restaurants, or lifestyle brands.
- Experience with Instagram, TikTok, Facebook, Canva, and Hootsuite.
- Strong photography, videography, and content creation skills.
- Excellent written and verbal communication skills.
- Ability to work independently while managing multiple brands and priorities.
- Positive, team-oriented attitude with strong attention to detail.
- Marketing degree preferred but not required.
- Bilingual English/Spanish skilled are preferred but no required.
- Food, restaurant, or hospitality content experience is a plus.
Please send your resume, cover letter, and portfolio or content samples to katie@dinecrg.com.
Pay Range: $28-30 per hour
This is a full-time, in-house position. Freelancers, agencies, and remote-only applicants need not apply.
Salary : $28 - $30