Growth Engineer

Company Description

Coherence is the fastest growing breathwork app.

Role Description

You’ll own paid organic growth end-to-end and work hand-in-hand with our head engineer (my brother, the guy who built the entire breathing engine and sync tech from scratch).

What you’ll do

• Build and scale in-house growth systems: Meta, TikTok, Google, Snap (we currently spend 6-figures/mo profitably and are ramping hard)
• Run rapid-fire experiments (new creatives, audiences, landing pages, offer tests) and ship the winners same week
• Own the full funnel: CAC, LTV, payback periods, attribution, incrementality testing
• Work directly with engineering to build growth-specific features (viral loops, referral mechanics, dynamic paywalls, server-side tracking)
• Turn virality into a repeatable channel (you’ll have live data on 10M breaths per day to play with)
• Ruthlessly kill what doesn’t work and double down on what prints money

Who you are

• You’ve personally managed $10M in profitable ad spend for a direct-to-consumer mobile app (health, wellness, meditation, fitness preferred)
• You can set up Advantage campaigns in your sleep and still beat agency benchmarks by 2-3×
• You code enough to be dangerous (or at least speak fluent engineer) – you’ll be in daily standups with my brother shipping features that move LTV 20% in a weekend
• You live for 7-day payback periods and get pissed when ROAS drops below 4×
• Zero ego. You just want to win and get paid accordingly.

Qualifications

• Strong analytical skills and experience in interpreting and analyzing data to drive decision-making
• Proficiency in market research and the ability to identify trends and opportunities
• Excellent communication skills to effectively collaborate across departments and with stakeholders
• Experience in sales and marketing to strategize and implement growth-driven initiatives
• Ability to work in a fast-paced environment and adaptability to changing priorities
• Problem-solving mindset and familiarity with Customer Acquisition Cost (CAC) and Key Performance Indicators (KPIs) analysis
• Bachelor’s degree in Business, Marketing, Computer Science, or related field; equivalent experience is also welcome