Director, Email Marketing

Job Summary: The Director, Email Marketing will be responsible for leading email marketing, marketing automation and lead management initiatives while supporting Cohen & Steers integrated digital marketing efforts (social & website). The role will involve identifying, planning, executing and reporting on all email marketing and related efforts and making recommendations for enhancements in this area of outreach. This is a collaborative position involving engagement with the distribution channels and internal marketing partners along with other key stakeholders across the firm. Cohen & Steers is committed to an inclusive culture, valuing diversity in support of our people and clients. Major Responsibilities/Activities: Drive enhancements to the email marketing strategy and advocate for successful best practices within the organization Serve as primary point of contact with CRM team Lead ESP strategy work with the CRM team and Data team to align with overall firm Martech roadmap and strategy Work with other members of Marketing teams and Distribution to define, plan and execute email campaigns on time Continuously identify opportunities to improve email marketing and lead generation including automation, trigger marketing, drip campaigns, segmentation, link tracking (custom redirects), A/B testing, template designs, content, calls to action, etc. Monitor performance and produce standardized reports along with recommendations on an ongoing basis Conduct deep dive analysis to understand customer touch points and success across different client segments Stay abreast of latest trends and industry tools to optimize and innovate in this space Additional Responsibilities: Provide strategic counsel to internal and external stakeholders on digital marketing best practices. Drive development of new and strengthening existing high impact digital campaigns to increase engagement and drive sales. Work alongside a team to develop social and digital media campaigns and monitor performance Work to support website strategy for Cohen & Steers and help integrate online platforms with other digital assets Minimum Requirements: Bachelor’s degree in marketing or related field with minimum 10 years of experience Superior knowledge of email creation tools and HTML/CSS Fluency in google analytics, marketing and/or business intelligence tools Deep knowledge with email and automation platforms such as Pardot, Marketo, MailChimp, HubSpot, etc; as well as CRM tools like Salesforce Experience with Adobe photoshop or graphic design tools a plus Experience in the Financial Services industry preferred but not required A natural self-starter and problem solver with a data-driven mentality to identify key avenues for growth and report digital data insights Scrappy, highly motivated team player ready to hustle and drive change Excellent written and interpersonal skills and ability to communicate persuasively Demonstrates inclusive behaviors in support of a culture that values diverse perspectives Is able to abide by the firm’s hybrid work arrangement policy in New York City office (4 days in-office/1 day remote)

Salary : $165,000 - $180,000