What are the responsibilities and job description for the Sr. Digital Analyst-Adobe Analytics position at Cognizant Technology Solutions?
Join Our Team as a Senior Digital Analyst!
We are looking for a highly experienced and results-driven Senior Digital Analyst to join our growing analytics team. This role is ideal for someone who thrives on turning complex data into clear, actionable insights and can effectively communicate those insights through compelling presentations. The ideal candidate will have deep expertise in Adobe Marketing Cloud tools and a strong track record of delivering impactful digital analytics solutions.
Location: Plano, Texas
Work Model: 5 Days a week in office
Experience: 6 Years
Please note- this role is not able to offer visa transfer or sponsorship now or in the future
Salary and Other Compensation:
The annual salary for this position is between $112,000/Year to $132,000/Year depending on the experience and other qualifications of the candidate.
This position is also eligible for Cognizant’s discretionary annual incentive program and stock awards, based on performance and subject to the terms of Cognizant’s applicable plans.
Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
Medical/Dental/Vision/Life Insurance
- Paid holidays plus Paid Time Off
- 401(k) plan and contributions
- Long-term/Short-term Disability
- Paid Parental Leave
- Employee Stock Purchase Plan
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Key Responsibilities:
- Analyze digital performance data to uncover trends, opportunities, and insights that drive business decisions
- Develop and maintain dashboards and reports using Adobe Analytics Workspace, Report Builder, and Data Warehouse
- Collaborate with cross-functional teams to define KPIs, measurement strategies, and testing plans
- Support personalization and optimization efforts using Adobe Target and Customer Journey Analytics
- Create and deliver high-quality PowerPoint presentations that clearly communicate findings and recommendations to stakeholders
- Present insights to both technical and non-technical audiences with clarity and confidence
- Provide mentorship and guidance to junior analysts as needed
Qualifications:
- Minimum 6 years of experience in web and digital analytics
- Strong hands-on experience with Adobe Marketing Cloud, including:
- Must have Adobe Analytics (Workspace, Report Builder, Data Warehouse) and Adobe Target experience.
- Nice to have experience in Customer Journey Analytics
- Excellent presentation skills and the ability to create visually engaging, insight-driven PowerPoint decks
- Experience with tag management systems (e.g., Adobe Launch or Ensighten)
- Familiarity with SQL, JavaScript, or other scripting languages
- Experience in A/B testing and conversion rate optimization
Salary : $112,000 - $132,000