What are the responsibilities and job description for the Outside Sales Representative - Diesel Repair position at Cogent Talent Solutions?
Position Summary
The Outside Sales & Business Development Representative is responsible for generating new business, strengthening referral relationships, increasing quote conversion, and helping the company grow profitable revenue.
This is a full-time, field-based sales role focused on building relationships with commercial accounts, fleet operators, logistics companies, distributors, rental companies, municipalities, and other organizations that own or manage heavy-duty vehicles.
The ideal candidate is proactive, organized, accountable, and comfortable turning daily sales activity into measurable results. Success in this role will be measured by qualified opportunities, follow-up discipline, booked jobs, revenue growth, gross profit contribution, and the ability to help the company create more predictable, profitable, and collectible work.
\nBusiness Development & New Account Growth
- Identify, prospect, and develop new business opportunities across commercial, fleet, rental, municipal, and local business channels.
- Conduct regular outside sales visits, calls, emails, and follow-up activity to build pipeline and create new opportunities.
- Develop relationships with decision-makers, influencers, office staff, service managers, fleet managers, and business owners.
- Promote company value proposition around quality repairs, local accountability, technical expertise, customer service, and convenience.
- Support growth in commercial and fleet accounts by identifying companies that own, lease, or manage multiple vehicles.
- Help develop and promote referral programs, fleet inspection opportunities, and other revenue-generating initiatives.
Sales Process, Follow-Up & Conversion
- Follow up on open quotes, lost quotes, referral opportunities, and direct customer inquiries.
- Track why opportunities are won or lost and identify ways to improve conversion.
- Coordinate with internal team members to ensure customer expectations, scheduling needs, and job details are communicated clearly.
- Ensure sales activity turns into measurable outcomes, including booked jobs, revenue, gross profit, and repeat opportunities.
- Maintain disciplined daily and weekly sales activity, including calls, emails, in-person visits, follow-ups, and reporting.
CRM, Reporting & Accountability
- Use the company’s CRM, sales tracker, or designated system to document prospects, contacts, visits, calls, follow-ups, opportunities, and outcomes.
- Maintain accurate records of sales activity, account status, quote status, referral source, and next steps.
- Provide weekly sales updates to leadership, including activity completed, opportunities created, quotes generated, jobs booked, revenue impact, and upcoming priorities.
- Participate in regular sales huddles and accountability meetings.
- Build and manage a hotlist of priority prospects and active opportunities.
- Proven ability to build relationships and generate new business.
- Strong communication, follow-up, and interpersonal skills.
- Self-motivated and comfortable working independently in a field-based sales role.
- Organized and able to manage multiple prospects, accounts, and follow-up commitments.
- Comfortable making calls, sending emails, conducting in-person visits, and asking for business.
- Ability to track activity and report results consistently.
- Valid driver’s license and reliable transportation.
- Willingness to travel locally and regionally throughout the Des Moines and surrounding markets.
Salary : $55,000 - $75,000