Director, Media & Performance

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated. Time Type: Regular Job Description : What You’ll Do: Media Strategy & Integration Lead the development and execution of a future-ready Media roadmap that supports Cogeco’s strategic growth objectives. Evaluate, deploy, and integrate technologies across the media stack—including MMM platforms, media automation tools, analytics solutions, and Customer Data Platforms (CDPs). Drive media innovation in partnership with our internal and external partners to ensure scalable, secure, and business-aligned infrastructure. Performance & Analytics Define and operationalize performance KPIs, media dashboards, and multi-touch attribution frameworks that quantify marketing ROI and inform campaign optimization. Collaborate with analytics, finance, and campaign teams to distill performance insights and provide strategic recommendations to key stakeholders. Lead the development of forecasting models and predictive analytics for paid media programs, with an emphasis on improving efficiency, planning accuracy, and business reporting. Ensure performance data is tightly aligned with broader revenue, acquisition, and engagement goals, providing clarity around media effectiveness and investment strategy. Budgeting & Vendor Management Oversee media budgets, ensuring responsible allocation and clear return on investment. Lead vendor and agency negotiations, manage ongoing vendor performance, and continuously assess new opportunities to improve media capabilities and cost-effectiveness. You’ll Need to Have: More than 12 years of experience in e-commerce, digital marketing, and media strategy. Solid expertise in managing large media budgets and implementing strategies that generate measurable growth. Significant experience in accelerating e-commerce performance, particularly in the retail sector. In-depth knowledge of SEO, SEM, paid social media, programmatic and affiliate marketing ecosystems. Proven skills in conversion rate optimization (CRO), performance analysis, and marketing attribution. Good knowledge of MarTech and AdTech technologies, including Google Ads, GA4, Meta Ads Manager, CDP, CRM, and other related tools. Experience managing and developing internal teams and external partners (agencies, suppliers). Strong analytical skills and comfortable making data-driven decisions. Proven experience in allocating, managing, and optimizing budgets focused on performance and return on investment. Inspiring leadership, ability to motivate multidisciplinary teams, set clear priorities, and foster a culture of accountability and continuous improvement. University degree in marketing, business, e-commerce, or a related field. Location : Quincy, MA Company : Breezeline At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging. By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers. If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at inclusion@cogeco.com Rooted in the communities it serves, Cogeco Inc. is a growing competitive force in the North American telecommunications and media sectors, serving 1.6 million residential and business subscribers. Its Cogeco Communications subsidiary provides Internet, video and phone services in Canada, and in thirteen states in the United States under the Cogeco Connexion, oxio and Breezeline brand names. Through Cogeco Media, it owns and operates 21 radio stations primarily in the province of Québec as well as a news agency. Cogeco's subordinate voting shares are listed on the Toronto Stock Exchange (TSX: CGO). The subordinate voting shares of Cogeco Communications Inc. are also listed on the Toronto Stock Exchange (TSX: CCA).