Brand Activation Manager

Brand Activation Manager

Company: Coffee Boss Brew

Location: Treasure Valley, ID (on-site with flexibility)

Type: Full-Time

Reports to: CEO / Founder

The Opportunity

Coffee Boss Brew is a young, ambitious coffee brand built on bold flavor, sharp identity, and the belief that your daily cup should command respect. We’re growing fast, moving from e-commerce and local activations into physical retail, and we need someone who can take the brand off the screen and into the real world.

This is a ground-floor role with a successful serial entrepreneur who builds brands that last. You won’t be fetching coffee (well, maybe literally). You’ll be the person who gets Coffee Boss Brew in front of real people, in real places, and turns those moments into content and community that fuels the brand’s growth.

If you’re the kind of person who can plan a sampling event on Tuesday, post the recap on Wednesday, and pitch the next market opportunity on Thursday, keep reading.

What You’ll OwnEvents & Field Activations (Primary Focus)

• Source, plan, and execute local and regional events: farmers markets, pop-ups, tastings, community partnerships, and sampling activations where product is sold on-site
• Build and manage a rolling events calendar, handling logistics from booth setup to inventory to staffing
• Represent the brand in person with energy and confidence. You are Coffee Boss Brew when you’re at the table
• Track event performance: units sold, contacts captured, what worked, what didn’t. Every activation should teach us something
• Identify new markets and venues for expansion beyond current geography

Content & Social Media

• Capture content at every activation: photos, video, behind-the-scenes moments. The real stuff, not the stock-photo version
• Work with our brand agency to ensure all content stays on-brand and aligned with strategy
• Schedule and post approved content across Instagram, TikTok, and other platforms
• Manage day-to-day community engagement: respond to comments, DMs, and mentions with the brand’s voice
• Support TikTok Lives and other real-time content opportunities tied to events and product drops

Physical Location Launch Support

• Support the planning and coordination of upcoming physical retail locations
• Help keep timelines, vendor communication, and punch lists on track alongside the CEO
• Assist with recruiting, onboarding, and training staff for new locations
• Coordinate with the brand agency on signage, environment design, and launch marketing

Operations & CEO Support

• Manage the CEO’s calendar, meeting prep, and follow-ups so nothing falls through the cracks
• Keep internal workflows organized as the team scales
• Serve as the connective tissue between the founder, the agency, and the broader team

Who You Are

• A doer, not a delegator. You’re comfortable setting up a booth at 6 AM and posting the content from it by that evening
• Organized and self-directed. You don’t need to be managed. You need a direction and the freedom to run
• Genuinely excited about building something from scratch. This is not a coast-and-collect role
• Strong communicator, both in person (events, community, staff) and in writing (social, brand voice)
• Comfortable working with a creative agency and understanding the difference between “on-brand” and “close enough”
• Familiar with Instagram and TikTok. Not as a user, but as someone who understands how brands grow on them
• Willing to work weekends and non-traditional hours when events require it

Bonus Points

• Experience in food & beverage, hospitality, or CPG brand activation
• Event planning or field marketing background
• Content creation chops (you can shoot and edit basic video on your phone without a tutorial)
• Experience with Shopify, email marketing platforms, or project management tools
• You’ve worked at a startup before and know what it actually means when someone says “fast-paced”

Why This Role

• You’ll work directly with a founder who has built and scaled brands before. This isn’t his first time. It’s his best time
• Ground-floor equity in a brand with real momentum, a sharp identity, and a clear growth plan
• A path to leadership as the company expands into retail and new markets
• You won’t be buried in a department. You’ll be visible, accountable, and integral to everything that happens next

How to Apply

Send your resume and a short note on why you’re the right person to Alex@coffeebossbrew.com.

Skip the form letter. Tell us what you’ve built, launched, or made happen. That’s what we want to hear.

Pay: $60.00 - $125,000.00 per year

Work Location: Hybrid remote in Meridian, ID 83646

Salary : $60,000 - $125,000