Social Specialist

Description

The Social Media Specialist is responsible for the implementation, management and optimization of paid social campaigns at Coegi. In this role, this person executes effective and innovative social media campaigns on Facebook, Linkedin, Twitter, Instagram and any other emerging social platforms. The Social Media Specialist is expected to bring a data-driven approach to campaign management, by consistently testing various targeting strategies and utilizing technology from strategic preferred marketing developers.

DUTIES

Monitors activation, pacing and performance of campaign portfolio across all paid social platforms

Reviews status and performance of campaigns with Social Media Manager on a regular basis

Create customized reports for clients across all campaigns and platforms

Actively participates in training across multiple platforms

Provides reporting, social media expertise and research for the Client Strategists on new business calls and client presentations

Creates content strategies to promote the external marketing of Coegi such as timely blogs and white papers

Develops strategies and POVs for clients during the planning and RFP process

Evaluates and executes the implementation of emerging technology platforms in conjunction with the Director of Programmatic Operations

Requirements

Must be a self-starter that takes personal responsibility for education in relevant digital marketing

Must have experience with social media marketing on the following platforms: Facebook, Twitter, Linkedin, Pinterest, Instagram and Snapchat

Must have familiarity and experience with implementing tracking pixels

Must be able to multi-task, be detail oriented, organized and analytical

Experience with both direct-response and brand marketing

Exceptional verbal and written communication skills

Superior skills with computers, specifically Excel and/or other software to leverage statistical analysis

Ability to problem solve and think creatively to overcome obstacles

Able to work within a team environment while handling multiple projects with deadlines

Bachelor's degree; concentration in marketing, statistics, business or advertising preferred, or equivalent professional experience

At least one year of experience, preferably within an agency environment, with day-to-day digital campaign management and/or social advertising experience