Director of CRM Strategy

The Office of Admission and the Office of Student Success seeks an innovative and strategic leader to serve on campus as Director of CRM Strategy. This role will oversee the vision, development and optimization of our CRM ecosystem (Technolutions Slate) to drive enrollment success and enhance the student and family experience. The Director will lead CRM initiatives that enable data-driven decision making, streamline processes and foster collaboration across departments.

This position requires a forward-thinking professional who can balance technical expertise with strategic insight, ensuring that CRM capabilities align with institutional goals and deliver measurable impact.

Essential Job Responsibilities

• Strategic Leadership:
• Define and execute a comprehensive CRM strategy that supports enrollment objectives.
• Serve as the CRM thought leader, identifying opportunities for innovation and continuous improvement.
• System Optimization & Governance:
• Oversee CRM configuration, workflows and integrations to maximize efficiency and user experience.
• Establish and maintain governance standards for data integrity, security and compliance.
• Cross-Functional Collaboration:
• Partner with other departments, such as Athletics, Marketing, Institutional Effectiveness and Financial Aid to ensure CRM solutions meet evolving campus needs.
• Lead training and development initiatives to empower staff as proficient Slate users.
• Analytics & Reporting:
• Develop dashboards and reporting tools to provide ongoing actionable insights for leadership and operational teams.
• Leverage data to inform recruitment strategies and enhance the student journey.
• Innovation & Continuous Improvement:
• Stay current with CRM trends and emerging technologies to maintain a competitive edge.
• Champion new ideas and creative solutions to improve engagement and operational efficiency.
  

Qualifications

• Bachelor’s degree required.
• 5-7 years minimum experience in CRM administration and strategy, preferably in higher education enrollment.
• Expertise in Technolutions Slate or similar CRM platforms.
• Strong analytical, problem-solving and project management skills.
• Exceptional communication abilities.
• Applicants must be authorized to work for ANY employer in the United States as we are unable to sponsor or take over sponsorship of an employment Visa at this time.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Successful completion of a background check in accordance with Coe College policy.
  
  
  

Knowledge, Skills And Competencies

• Strategic thinker with an entrepreneurial mindset.
• Comfortable navigating ambiguity and driving change.
• Collaborative leader and follower who inspires innovation and empowers teams.
• Detail-oriented with a commitment to data accuracy and operational excellence.
  
  
  

Coe Competencies

• Alongside the entire Coe community – recruit, retain and prepare Coe students for success.
• Dedication to the educational mission of a private, residential liberal arts college.
• Ability to maintain positive relationships in a collaborative and diverse team atmosphere.
• Commitment to excellent customer and/or student service.
• Demonstrated ethical and responsible decision making.
• Consistent attendance and accountability necessary to meet position objectives.
  
  
  

Working Conditions and Physical Requirements:

• Typical office setting – stationary for several hours at a time.
  
  
  

Coe College is an equal opportunity employer.