Brand Manager

Role Overview

Cocoon Inc. is seeking a Brand Manager to be responsible for building, protecting, and advancing the company’s brand across all marketing channels. This role blends strategic brand stewardship with hands-on tactical marketing execution, requiring a professional who can both define brand direction and actively create content. The ideal candidate is comfortable translating complex, technical concepts into clear, compelling messaging tailored to government, defense, and aerospace audiences. The Brand Manger will collaborate closely with leadership, sales, engineering, and external partners.

Key Responsibilities

Brand Strategy & Integrity

• Own and evolve the company’s brand positioning, voice, and visual identity.
• Ensure brand consistency across all internal and external touchpoints, including digital, print, sales materials, and technical communications.
• Develop and maintain brand guidelines and messaging frameworks.
• Safeguard brand credibility within the highly regulated aerospace and defense marketplace.

Content Creation & Messaging

• Create and oversee high-quality marketing content, including website copy, product descriptions, case studies, white papers, brochures, and thought leadership materials.
• Translate complex material science and engineering concepts into accessible, value-driven messaging.
• Collaborate with subject matter experts to ensure technical accuracy while maintaining clarity and impact.
• Support proposal and big content with strong, consistent branding and messaging.

Tactical Marketing Execution

• Plan and execute integrated marketing campaigns that support sales objectives and long-term brand growth.
• Manage digital marketing efforts, including website updates, email campaigns, and social media.
• Support trade shows, industry events, and virtual engagements with branded materials and messaging.
• Track marketing performance and optimize tactics based on results and business needs.

Cross-Functional Collaboration

• Partner with sales to align brand messaging with customer engagement strategies.
• Coordinate with engineering and product teams to stay informed on product innovations and performance advantages.
• Work with external agencies or vendors as needed for creative, design, or production support.

Experience & Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5 years experience in brand management, content marketing, or strategic marketing.
• Experience in aerospace, defense, advanced manufacturing, or other highly technical industries
• Familiarity with government or military customer environments.
• Experience supporting sales enablement or proposal development.

Capabilities

• Strong understanding of brand management principles and campaign execution.
• Proven ability to create compelling content for technical audiences.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple priorities in a small-company environment.
• Understanding compliance, confidentiality, and messaging sensitivity in defense related industries.

Travel & Work Environment

• HQ in NH preferred, will to consider remote.
• Professional office environment with substantial external and internal collaboration.

About Cocoon

Cocoon Inc. is an innovative and fast-growing company specializing in advanced textile solutions for aerospace and defense applications aimed at protecting high-value military assets from corrosion. Cocoon partners closely with OEMs and government customers to deliver engineered solutions across the full product lifecycle, from development through sustainment.