What are the responsibilities and job description for the Director of Marketing, Coca-Cola Freestyle position at Coca-Cola?
The Director, Coca-Cola Freestyle Marketing will develop and manage consumer marketing and innovation strategies and solutions to increase beverage incidence, enhance consumer experience and drive value and profit. This position will play a critical role in the annual business planning process, development of growth, innovation and digital strategies and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support consumer and customer programming. The director will also lead our consumer and customer research to inform future marketing and consumer strategies. We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.
What You’ll Do for Us
- Leads the development and implementation of the consumer marketing and innovation strategies in partnership with cross-functional stakeholders to build revenue enhancing concepts.
- Consults on annual marketing calendar shaping the customer’s annual business plan.
- Develops and executes customer promotions/programs leveraging brand strategies and consumer insights to drive increased consumer preference and customer activity.
- Nurtures long-term customer relationships and has full ownership of senior level customer relationships to drive sustaining growth and expansion. Serves as subject matter expert at top-to-top customer engagements.
- Leads performance management on customer and national marketing programs and innovation.
- Champions customer and Coca-Cola Freestyle imperatives internally and externally to deliver our Customer Commitment of Excellence.
- Leads consumer and customer research strategies.
- Leads test and learn analyses powered by Freestyle and other platform data sources, translating data into actionable business insights and recommendations.
- Drive strategic insights, including fleet-wide performance assessments and opportunity identification, partnering closely with the Director, Testing Analytics.
Qualification & Requirements
- Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.
- 5 or more years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Customer Relationship Management (CRM) experience.
- Advanced Strategic Thinking & Application.
- Robust Forecasting and Planning.
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, and customer needs while turning this knowledge into action and results.
- Demonstrated personal leadership skills and influencing ability.
- Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
- Effective oral and written communication skills with the ability to create persuasive selling stories.
What We Can Do For You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Pay Range:
United States of America: 193,000 USD - 224,000 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
July 14, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Pay Range:United States of America: 0 USD - 0 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:0 - 20
Long-term Incentive reference value is a market-based competitive value for your role.