Director, Retail Strategy Drug and Value

Location(s): United States of America City/Cities: Remote Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: April 9, 2023 Shift: Job Description Summary: The Director, Retail Strategy Drug and Value will deliver the Large Store channel annual commercial plan. This includes a holistic and ‘consumer centric’ approach to the business, across all routes to market, and throughout the full North American Operating Unit (U.S. and Canada). He or she will pull together and/or create enablers from/with across the company’s SME’s (i.e. Brand, RGM, Category Leadership, innovation, etc.) all with the intent to drive the commercial objectives of growth across Revenue, Profit, Volume, Transactions, Share and SOVI. Job Activities Lead and drive the channel growth strategy and performance in partnership with Customer, Marketing, RGM, and Commercial Strategy & Operations Synthesize and communicate macro (Channel, Category, Brand, and Competitive) and shopper trends impacting the channel to influence long and short-term business plans designed to drive SOVI growth, total beverage incidence and trip conversion. Collaborate with broader Commercial, Marketing, Customer and Franchise teams to develop scalable and actionable retail solutions, commercialize strategic brand initiatives and secure priority POI’s. Proactively identify and prioritize channel opportunities to drive the annual business plan Develop, evolve and steward PicOS for the channel by month by POI to align the system around one clear set of execution priorities Develop customer facing imperatives and utilize supporting tools to assist in commercialization/sell-in of strategic brand initiatives and key Points of Inspiration. Steward evolutions and acceleration plans within the annual plan structure to meet changing consumer needs in a dynamic marketplace Experience 8-10 yrs. experience, preferably in the consumer-packaged goods / beverages industry BA/BS, MBA or other advanced degree preferred Technical/Functional Skills: Soft Skills: Ability to listen and empathize in order to effectively collaborate with breadth of stakeholders. Strong oral and written communication. Effective at delivering data/fact-based, persuasive story telling Elevated EQ/Diplomacy to enable navigating broad system stakeholders System Financial Awareness: Conceptual understanding of how company, bottlers and customers make money Experience in leveraging commercial levers (pricing, marketing, shelving, promotion, etc.) to drive a business plan Analytics & Insights: Trend Analysis: Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends used in the development of channel strategies and programs. Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT , Home Scan) used in the analysis of trended consumer and volume dynamics. Retail Industry: Knowledge of the retail industry (e.g., retailers, competitors, trends, visual merchandising, general business environment) related to multiple channels of distribution. Marketing: Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) to guide the development of business plans for the respective channels. Marketing Tools/Information: Knowledge of and ability to use marketing tools/information to identify and define consumer/marketplace opportunities. Brand Marketing Strategy: Knowledge of information used to define brand strategic corridors and develop appropriate business solutions for channel activation. Skills: Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. 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