What are the responsibilities and job description for the Marketing Associate position at Cobalt?
Position Title: Marketing Associate
Location: On-site in Rocky Hill, Connecticut (Remote work is NOT offered)
About Us:
At Cobalt, we are a full-service B2B Services and Marketing agency that thrives on creativity, innovation, and collaboration. Our mission is to empower clients across diverse industries with cutting-edge digital marketing strategies and solutions. As a rapidly growing agency, we are driven by a passion for excellence and the desire to constantly expand our knowledge and expertise.
We believe in building a team of professionals who are eager to learn, adapt, and contribute to our dynamic work environment. If you are motivated by challenges, thrive in a fast-paced setting, and are ready to collaborate across various industries and services, we want to hear from you.
Why Join Cobalt?
- Be part of a growing company that values your ideas and fosters professional development.
- A results-driven culture
- Work on exciting projects for a diverse range of clients and industries.
- Collaborate with a passionate and experienced team committed to excellence.
Responsibilities:
As a Marketing Associate at Cobalt, you will play a key role in managing and executing innovative marketing campaigns to drive results for our clients. Your responsibilities include:
- Conducting thorough industry-specific research and competitive analysis.
- Developing keyword strategies and optimizing content for SEO and PPC campaigns.
- Managing workflows and delegating tasks effectively within the team.
- Drafting and editing engaging content for social media platforms and search PPC campaigns.
- Overseeing social media accounts, monitoring analytics, and generating performance reports.
- Analyzing campaign performance and implementing A/B testing strategies.
- Creating marketing materials, presentations, and sales campaigns tailored to client needs.
- Writing and presenting detailed monthly reports for clients.
- Assisting with website development and content creation.
- Designing and managing email marketing campaigns.
- Building and maintaining strong client relationships.
Requirements:
To succeed in this role, you should meet the following qualifications:
- At least 3 years of experience working with WordPress and WooCommerce.
- Exceptional written and verbal communication skills.
- Strong organizational skills and attention to detail.
- Proficiency in digital advertising platforms, including Google Ads, Facebook Business Manager, Instagram, and Twitter.
- Hands-on experience with Canva, PowerPoint, and Adobe Photoshop.
- Analytical mindset with the ability to interpret marketing data and KPIs.
- Reliable transportation to and from our office.
Preferred Skills and Attributes:
- Creative thinker with a passion for innovation.
- Team player with a collaborative attitude.
- Strong time management skills to meet deadlines in a fast-paced environment.
- Knowledge of emerging trends in digital marketing.
Keywords for Job Posting:
Google Ad Words PPC Campaigns | Social Media Marketing | Content Creation| Digital Marketing | Social Media Associate | Content Writer | Marketing Campaign
Job Type: Full-time
Pay: $40,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Life insurance
- Paid time off
Experience:
- WordPress: 2 years (Required)
- Facebook Advertising: 1 year (Preferred)
- Content development: 1 year (Preferred)
Work Location: In person
Salary : $40,000 - $65,000