What are the responsibilities and job description for the Field Marketing Manager position at Cobalt?
Role Summary
We are seeking a results-driven and strategic Field Marketing Manager to drive regional impact through high-value events. This role is responsible for planning, executing, and managing regional events—including conferences, summits, and executive dinners—to build brand awareness, generate leads, accelerate pipeline, and support new business acquisition and expansion within a set of target accounts.
The ideal candidate thrives on close collaboration with our Sr. Events Manager, Demand Generation team, Regional Sales teams, and Channel Partners, ensuring cohesive execution across all programs.
Key Responsibilities
Event Planning & Execution
Diversity at Cobalt
With over 45 nationalities already at Cobalt (and counting) we respect and celebrate diversity! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. We support each other and are grateful for each Cobalter's contribution to our mission — let's make security dance!
Please apply even if you don't think you meet all of the criteria above but are still interested in the job. Nobody checks every box, and we're looking for someone excited to join the team.
Why You Should Join Us
Cobalt is committed to fair and equitable compensation practices. The salary range for this role is 95,000 - 119,000 equity benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. The salary range may differ in other states and may be impacted by proximity to major metropolitan cities.
Cobalt (the "Company") is an equal opportunity employer, and we want the best available persons for every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws and providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Cobalt is an E-Verify employer. E-Verify is an Internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). It allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.
We are seeking a results-driven and strategic Field Marketing Manager to drive regional impact through high-value events. This role is responsible for planning, executing, and managing regional events—including conferences, summits, and executive dinners—to build brand awareness, generate leads, accelerate pipeline, and support new business acquisition and expansion within a set of target accounts.
The ideal candidate thrives on close collaboration with our Sr. Events Manager, Demand Generation team, Regional Sales teams, and Channel Partners, ensuring cohesive execution across all programs.
Key Responsibilities
Event Planning & Execution
- Plan, organize, and execute a high-impact portfolio of regional events, including trade shows, industry conferences, customer roundtables, and executive workshops, working closely with the Sr. Events Manager.
- Manage all pre-event communications, on-site experience, and post-event follow-up, ensuring a seamless and professional brand presence.
- Oversee all logistical aspects of owned events, such as venue selection, vendor management, materials production, staffing coordination, and on-site execution.
- Sales Collaboration: Work closely with Regional Sales teams on events they are responsible for, ensuring marketing support, effective attendee recruitment, and coordinated follow-up to maximize pipeline generation from specific events.
- Channel Partner Engagement: Partner with Channel Account Managers to strategically identify, plan, and execute joint events, or determine Cobalt.io's participation in key partner-led events. Act as the marketing contact for partners regarding specific event coordination.
- Performance Analysis: Monitor and analyze campaign performance metrics and ROI (lead generation, pipeline impact, conversion rates, influenced ARR) for all regional events, adjusting tactics as needed to drive continuous improvement.
- Planning Tools Proficiency: Proficiency in using presentation software, specifically Google Slides, for mapping out and presenting strategic event plans.
- Budget Management: Develop and manage event budgets, track spending, and ensure maximum impact and proper allocation of resources for all regional initiatives.
- Adapt corporate marketing content for regional relevance, creating localized collateral, signage, and digital promotions as needed.
- Collaborate with external vendors and agencies for seamless event coordination and execution.
- Experience: 5 years of demonstrated experience in cybersecurity and B2B field marketing or demand generation, with a strong emphasis on planning and managing events and executing ABM campaigns.
- Collaboration: Proven ability to work closely with Sales and Channel Partner teams on joint initiatives, with excellent communication and interpersonal skills.
- Project Management: Strong organizational and project management skills, with the ability to manage multiple simultaneous projects in a fast-paced, dynamic environment.
- Technical Proficiency: Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce), and ideally ABM-specific tools (e.g., 6sense).
- Writing & Communication: Exceptional written communication skills, with a proven ability to craft compelling and clear email copy for pre- and post-event communications, invitations, and follow-ups.
- Data-Driven Mindset: Analytical skills to track campaign performance, interpret data, and make data-driven decisions to optimize event strategies.
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
Diversity at Cobalt
With over 45 nationalities already at Cobalt (and counting) we respect and celebrate diversity! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. We support each other and are grateful for each Cobalter's contribution to our mission — let's make security dance!
Please apply even if you don't think you meet all of the criteria above but are still interested in the job. Nobody checks every box, and we're looking for someone excited to join the team.
Why You Should Join Us
- Earn competitive compensation and an attractive equity plan
- Save for the future with pension
- Treat yourself to paid remote lunches
- Get to know your team during our team events
- Leverage stipends for:
- Wellness
- Work-from-home equipment & wifi
- Learning & development
- Unlimited books
- Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry
- Work directly with experienced senior leaders with ongoing mentorship opportunities
- Make the most of our flexible, generous paid time off
Cobalt is committed to fair and equitable compensation practices. The salary range for this role is 95,000 - 119,000 equity benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. The salary range may differ in other states and may be impacted by proximity to major metropolitan cities.
Cobalt (the "Company") is an equal opportunity employer, and we want the best available persons for every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws and providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Cobalt is an E-Verify employer. E-Verify is an Internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). It allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.
Salary : $95,000 - $119,000