Associate Manager

Department: Operations

Type: Hourly, Non-Exempt

Pay: $25-$30/hr
Location: Greater San Diego, CA

About Us:
Founded in 2017, Coastline Academy is the largest behind-the-wheel driver education company in the United States. Currently in 9 states and growing, we are a people-first, technology-centric company with a focus on transparency and efficiency. We are on a mission to rid the world of car crashes by teaching students to be safe and confident drivers for life.

About This Role:

The Associate Manager role is a senior-level instructor role designed for our top-performing, most professional instructors. This position does not manage people but instead serves as a role model for quality and instructional excellence. The Associate Manager supports new hire training, instructor development, quality assurance, and operational flexibility, ensuring Coastline delivers consistently safe and high-quality student experiences.

Key Responsibilities:

Instructor Development and Training

• Conduct 1 structured lesson observation with each new instructor within their first 30 days, focusing on:
  • Retention & coaching
  • Quality assurance
  • Skill development
• Serve as the primary certified trainer for assigned markets, reducing reliance on the broader instructor base for training coverage.
• Deliver remedial training as needed to support instructors who require additional coaching or development.

Specialized Instruction

• Be the go-to instructor for lessons requiring significant accommodations, such as students with unique needs or challenging situations.
• Model professionalism, best practices, and instructional consistency for the wider instructor team.

Operational Support

• Provide assistance with vehicle logistics, including inspections, maintenance coordination, and reallocation as needed.
• Support Office of Licensing inspections (OL) and regulatory compliance checks.
• Assist with MVC completion, maintenance shuttles, and any other operational needs.

Flexibility and Coverage

• Maintain availability to flex schedule and assignments in line with business or DIT needs.
• Adapt hours to support evenings, weekends, or unusual shifts during periods of high need.

Qualifications and Key Attributes for Success:

• Must be a top-tier instructor with consistently high student feedback, safety records, and professional conduct.
• At least 12 months of instructional experience (or equivalent proven track record).
• Certified trainer status (or willingness to obtain certification).
• Strong interpersonal and communication skills, with demonstrated coaching ability.
• Flexible and adaptable; capable of working independently and supporting multiple priorities.
• Completion of timely lesson observations and documentation for all new instructors.
• Demonstrated improvement and retention of instructors who receive remedial training.
• Positive feedback from students, new instructors, and Operations Managers.
• Effective operational support as measured by responsiveness and reliability.
• Alignment with Coastline values, serving as a cultural and instructional role model.
  
  

At Coastline Academy, we celebrate diversity and are committed to fostering an inclusive workplace. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by federal or state law or local ordinance.