What are the responsibilities and job description for the Sales Platform Owner position at Coastal Waste & Recycling Inc?
About Us:
Coastal Waste & Recycling is a growing privately owned, locally operated solid waste disposal and recycling company headquartered out of Boca Raton, Florida serving communities across Florida, Georgia, and South Carolina (and more to come)!
At Coastal Waste & Recycling, our company culture is based on integrity. We do the right things for our employees, customers, community, and environment. Because we are focused on doing the right things, accountability, safety, environmental stewardship, and customer service are organic to our culture.
What’s In It For You:
- Highly Competitive Pay
- Comprehensive Health Benefits Package
- 401(k) Plan with Company Matching Program
- Various Employee-Centric Perks and Initiatives
- Opportunities for Professional Development and Growth
Your Role:
The Sales Platform Owner oversees sales technology platforms, with a primary focus on Salesforce and digital demand generation. This role is responsible for developing and executing SEO strategy, managing relationships with third-party partners, and ensuring alignment between sales operations and digital marketing initiatives to drive business growth
- Manage, maintain, and optimize the Salesforce platform to support sales operations and business objectives.
- Develop and implement Salesforce strategies, workflows, and automations to improve efficiency and data integrity.
- Oversee system upgrades, integrations, and enhancements, ensuring seamless connectivity with other business systems.
- Provide training and support to Salesforce users, driving adoption and best practices.
- Collaborate with sales, marketing, and IT teams to translate business requirements into Salesforce solutions.
- Own the SEO strategy for the organization, ensuring alignment with business goals and digital demand generation.
- Select, onboard, and manage third-party SEO agencies or consultants, including contract negotiation, performance monitoring, and relationship management.
- Set clear objectives, KPIs, and deliverables for SEO partners; review and approve strategic recommendations and campaign plans.
- Monitor and report on SEO performance, leveraging insights from third-party partners to inform leadership and drive continuous improvement.
- Integrate Salesforce with marketing automation platforms for seamless lead flow and reporting.
- Stay current on Salesforce releases, SEO trends, and industry best practices, advising leadership accordingly.
What We’re Looking For:
- Bachelor’s degree in Business, Marketing, Computer Science, or related field
- Minimum of 3 years of hands-on experience managing Salesforce platforms (administration, configuration, customization)
- Experience in developing and overseeing SEO strategy, including managing third-party SEO partners
- Strong knowledge of Salesforce (Sales Cloud, Service Cloud, Lightning)
- Ability to interpret SEO analytics and reports provided by external partners
- Salesforce Administrator or Advanced Administrator certification preferred
