General Manager

Coastal Television of Meridian is seeking a dynamic and results-driven General Manager to lead our WMDN-TV station in Meridian, Mississippi. This dual-role position requires a seasoned media professional with a strong emphasis on sales leadership and revenue growth. The ideal candidate will be a visionary leader capable of driving the station’s performance in ratings, revenue, and community engagement while maintaining a hands-on approach to sales management.

Key Responsibilities:

• Sales Leadership: Lead the station’s sales strategy to maximize revenue opportunities across all platforms, including television, digital, and emerging markets. Develop and execute sales plans that meet or exceed revenue targets.
• Team Management: Recruit, mentor, and manage a high-performing sales team. Provide ongoing training and support to ensure team members reach their full potential and contribute to station goals.
• Business Development: Identify and develop new business opportunities. Build and maintain strong relationships with key advertisers, clients, and community partners to expand market presence and drive sales growth.
• Budget Management: Oversee station budgets, ensuring financial targets are met while maintaining cost control. Develop strategic plans to optimize station profitability.
• Content and Programming Oversight: Work closely with news and content teams to ensure programming aligns with audience interests and sales objectives. Drive audience growth through innovative content strategies.
• Community Involvement: Act as the face of the station in the community. Represent WMDN at local events, engage with viewers, and build a positive brand image through active participation in community organizations.
• Compliance and Reporting: Ensure compliance with all corporate policies, FCC regulations, and legal requirements. Provide regular sales and financial reports to corporate leadership.

Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.
• Minimum of 5-7 years of experience in media sales, with at least 3 years in a management role.
• Proven track record of driving revenue growth and achieving sales targets.
• Strong leadership and team-building skills with the ability to inspire and motivate a diverse team.
• Excellent communication, negotiation, and interpersonal skills.
• In-depth understanding of market trends, audience analysis, and competitive landscape.
• Ability to multitask and manage multiple priorities in a fast-paced environment.

Why Join Coastal Television?

• Opportunity to lead a station with a strong community presence.
• Work in a collaborative and supportive environment that values innovation and results.
• Competitive salary, performance-based incentives, and comprehensive benefits package.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person, Meridian, Mississippi

Education:

• Bachelor's (Preferred)

Experience:

• Media sales: 5 years (Required)
• Management role: 3 years (Required)

Language:

• English (Required)

Ability to Commute:

• Meridian, MS 39301 (Required)

Ability to Relocate:

• Meridian, MS 39301: Relocate before starting work (Required)

Work Location: In person