Baseball Manager of Ticketing & Merchandise

The team in Zebulon will be a proud member of the Coastal Plain League. The CPL is a 15 team Collegiate Summer Baseball League ranging from Virginia to Georgia. The Zebulon Team is a CPL Expansion team that will have an Australian angle that will focus on affordable family entertainment, with a quality baseball product on the field.

Overview: The Manager of Ticketing & Merchandise oversees all ticketsSales and retail merchandise operations for the Zebulon CPL franchise. This role is responsible for driving ticket revenue, managing the box office, overseeing online and in-stadium merchandise sales, and ensuring smooth, fan-friendly service on game days. The manager will supervise seasonal staff, maintain accurate reporting and inventory systems, and play a key role in elevating the overall fan experience. This position is ideal for someone detail-oriented, revenue-focused, and passionate about building a successful ticketing and retail operation with fresh ideas. 

• Drive revenue across all ticketing categories, including season tickets, group outings, mini plans, and single-game sales.

• Develop and execute outbound sales strategies, including phone calls, emails, meetings, and in-person community engagement to grow the fan base and increase ticket revenue.

• Manage daily box office operations, ensuring efficient ticket distribution, accurate inventory management, and smooth customer transactions.

• Set up and maintain ticketing software, including price codes, seating manifests, promotional offers, and discount structures designed to maximize sales.

• Deliver exceptional customer service while actively upselling ticket packages and identifying opportunities for repeat or expanded purchases.

• Coordinate ticketing support for community events, sponsor nights, theme nights, and large group outings, with an emphasis on generating bulk sales.

• Recruit, hire, train, and supervise seasonal sales and box office staff, ensuring consistent execution of ticketing procedures and strong sales performance. 

• Oversee all retail operations, including ordering, receiving, inventory control, and sales for the team’s merchandise program.

• Manage the team store ensuring an organized, visually appealing, and well-stocked shopping experience.

• Track merchandise levels, forecast restocking needs, and coordinate purchasing with vendors and suppliers.

• Assist with pricing, monitor sales performance, and make data-driven decisions to optimize revenue and product mix.

• Process online merchandise orders, ensuring accurate fulfillment and timely shipping.

• Implement consistent branding standards across all apparel and retail products in alignment with team guidelines.

• Train and supervise retail game-day staff, ensuring strong customer service and efficient operations. 

• Oversee all box office and team store operations during home games and special events.

• Ensure signage, ticketing windows, retail spaces, and point-of-sale systems are fully functional before gates open.

• Collaborate with the front office to support theme nights, giveaways, promotions, and sponsor activations.

• Work closely with the marketing team to promote ticket offers, merchandise releases, and special sales events. 

• Bachelor’s degree in sport management, business, marketing, or a related field.

•1–2 years of experience in ticket sales or operations, retail management, or revenue-generating roles (sports industry preferred).

• Experience with ticketing platforms

• Strong written and verbal communication skills.

• Proficient in Microsoft Office.

• Experience managing social media for an organization.

• Must have sports experience. 

• Ability to stand for extended periods.

• Lift and carry up to 50 pounds over distances of at least 25 yards.

• Ability to bend, stoop, push, pull, and perform essential verbal and auditory communication tasks.

• Work safely in and around moving machinery and loud environments.

• Work both indoors and outdoors in varying weather conditions.

• Maintain a flexible schedule aligned with CPL games, events, and ballpark needs, including holidays and weekends.

• Competitive salary based on experience and qualifications.

• Benefits package including health, dental, and vision insurance.

• Company-sponsored life insurance and voluntary benefit options.

• 401(k) retirement plan with company match.

• Paid time off and holidays.

• Opportunities for professional development within the CPL and partner organizations.

• Access to local events and activities through company programs. 

• A pre-employment drug screening is required.

• Capitol Broadcasting Company participates in E-Verify. 

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CBC Statement: Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs,