What are the responsibilities and job description for the Marketing & E-Commerce Manager (In-House) position at COASTAL MOTO LLC?
Job Title: Marketing & E-Commerce Manager (In-House)
Location: Ormond Beach, FL
Company: Coastal Moto
Type: Full-Time
About Us
Coastal Moto is an established, thriving brand specializing in custom wheels for Harley-Davidson motorcycles. We have built a powerful organic reputation and a passionate community—including over 160,000 followers on Facebook and an outstanding organic audience online. Being a small, family operated business we pride ourselves on top-tier manufacturing, quality, and customer service. Now, we are ready to unlock our next phase of growth by bringing on our first dedicated marketing leader.
The Role
Are you a digital marketer and content creator who lives and breathes motorcycle and/or car culture? Do you want complete ownership over a brand’s digital footprint rather than being stuck in a narrow, micromanaged corporate lane?
We are looking for an all-around Marketing & E-Commerce Manager to take the reins of our entire digital presence in-house at our Ormond Beach headquarters. You will work directly with the owners to translate our massive organic footprint, high-view video content, and strong website traffic into a cohesive marketing machine. Because we currently do minimal advertising, you have a wide-open runway to build, test, and scale campaigns from scratch.
What You Will Own & Do
- Content Creation & Social Media: Bring our brand to life by consistently posting, engaging, and telling our story across Facebook, Instagram, and other platforms. Turn our shop floor action and high-potential video assets into thumb-stopping content.
- Paid Advertising & Performance: Build, manage, and scale paid acquisition channels, including Meta Ads and Google AdWords, to drive direct-to-consumer sales and support our dealer network.
- E-Commerce & Website Management: Optimize our e-commerce platform to streamline the user experience, improve conversion rates, and maximize online order volume.
- SEO & Brand Growth: Implement strategies to capture organic search traffic from riders looking for custom Harley wheels.
- Campaign Strategy: Plan and execute product launches, seasonal promotions, and brand partnerships that connect directly with the Harley community.
What We Are Looking For
- Local to the Area: This is an in-house, on-site role in Ormond Beach, FL (no remote or hybrid setups).
- The "Generalist" Mindset: A working knowledge of content creation, social media management, paid ads, SEO, and e-commerce platforms.
- Creative & Autonomous: A self-starter who loves taking an idea from concept to execution without needing a hand-held playbook.
- Passion for the Industry: A genuine appreciation for motorcycles (especially Harley-Davidsons) and custom bike culture.
- Data & Results Driven: Focused on ad ROAS, website conversion rates, and engagement growth.
Why Join Us?
- Total Ownership: Full creative and strategic control over the brand's marketing in an 8-person company where your work directly moves the needle.
- A Blank Canvas: Minimal current advertising and no bureaucratic red tape.
- Strong Foundation: Walk into an established brand with 160k Facebook followers, thousands of organic video views, and a proven product line known by millions of Harley enthusiasts.
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Ability to Commute:
- Ormond Beach, FL 32174 (Required)
Work Location: In person - No remote applicants please