Sales Support Associate III

The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention
to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s
Service and Selling Models, creating a positive first impression, building on-going customer relationships through a
personalized experience, and leaving a positive, lasting impression.
SALES FLOOR:
 Understands organizational objectives and makes decisions that align with Company priorities
 Takes ownership and is committed to delivering results, while remaining actively aware of personal and
store metrics; and creates personal sales and clienteling strategies in partnership with the management
team.
 Creates short- and long-term strategies to achieve personal metrics and performance goals
 Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity
 Represents Coach as a brand ambassador
 Demonstrates Coach’s Selling and Service expectations at all times
 Understands changes in local market with potential impact on business performance and supports the
execution of local sales strategies and tactics
 Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going
productive relationships with customers
 Creates positive impressions with customers by bringing best self to work through attire consistent with
Coach’s Guide to Style
 Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong
knowledge of competition.
 Provides in-depth product knowledge, including features, benefits, current offerings, and overall product
value.
 Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.
 Discusses product features and builds the sale by leveraging cross-selling skills and abilities.
 Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs
 Sensitive to customers’ needs and tailors approach by reading cues
 Attends to the unique and individual shopping needs of each customer.
 Works with multiple customers simultaneously and breaks away as appropriate
 Follows up with customers consistently and genuinely to influence/close the sale
 Flexes personal selling techniques to contribute to overall store financial results
 Builds lasting and loyal relationships with customers
 Leverages Coach’s tools and technology to support relationship building and clienteling efforts
 Creates enthusiasm and positivity for a shared vision and mission
 Promotes and endorses a team selling environment
 Fosters an environment of teamwork, trust and collaboration with internal and external customers
 Remains solution oriented; is adaptable and flexible to changing business and store needs
 Welcomes feedback and adapts behaviors as appropriate
 Maintains a calm and professional demeanor at all times
Additional Requirements
Experience: 1- 3 years of previous sales experience, preferably in a luxury retail service environment. Possesses
current knowledge of fashion trends and competition in the marketplace.
Education: High school diploma or equivalent; college degree preferred.
Technical: Knowledge of cash register systems, basic computer skills (including the ability to use iPad/laptop,
Mobile POS and Internet), utilize walkie talkie, understand and read price and product release sheets.
Physical: Ability to execute at a fast pace. Ability to communicate effectively with customers and team. Ability to
maneuver the sales floor, sales shelves, and stock room; climbing, bending, and kneeling are required. Ability to
frequently lift and carry up to 25 pounds and, at times, lift and carry product/cartons up to 50 pounds to process
product shipment/transfers
Schedule: Ability to meet Coach Scheduling & Availability Expectations, including ability to work a flexible
schedule, including nights, weekends, and holidays high retail traffic and sales days including but not limited to the
day after Thanksgiving, Memorial Day, Christmas Eve, Mother’s Day, etc.).