What are the responsibilities and job description for the Associate Director, Programmatic position at CMI Media Group?
Are you a strategic leader with a passion for Programmatic media and a deep understanding of the evolving digital landscape? CMI Media Group is seeking an experienced Associate Director, Programmatic to lead our programmatic initiatives and help shape the future of healthcare media.
As a key leader within our agency, the Associate Director, Programmatic will drive the strategy, development, and execution of programmatic media across channels—Display, Video, Native, Audio, CTV, DOOH, and more. You'll lead a high-performing team and serve as a thought leader, both internally and externally, representing CMI Media Group in the broader digital media community. This role is ideal for someone who thrives in a fast-paced, innovative environment and is eager to pioneer new approaches within the healthcare space.
What You'll Do
- Lead the development of cutting-edge programmatic media strategies that deliver against client marketing goals.
- Oversee planning and execution across platforms such as The Trade Desk, DV360, and others.
- Act as a key contributor to cross-channel initiatives by partnering with SEM, SEO, Social, and traditional media teams.
- Build and nurture relationships with clients, vendors, and internal stakeholders across media, analytics, ad ops, and finance.
- Evaluate and evolve our programmatic technology stack and supplier partnerships.
- Provide strategic thought leadership and represent CMI at industry events and forums.
- Author and review POVs, case studies, and trend insights to establish CMI as a leader in healthcare programmatic media.
- Recruit, mentor, and grow top talent within the programmatic team.
- Continuously optimize internal processes for campaign management, reporting, and performance analysis.
What We're Looking For
- 5 years of experience managing programmatic campaigns with DSPs (e.g., The Trade Desk, DV360), or equivalent SSP experience.
- Deep expertise in the programmatic ecosystem, including publishers, platforms, and data partners.
- Strong background in video, CTV, and audio a plus.
- Excellent project management, analytical, and problem-solving skills.
- Strong communicator—confident in presenting ideas, strategies, and results to clients and internal teams.
- Proven team leader with experience developing and managing direct reports.
- Advanced Excel skills (pivot tables, v-lookups) and ability to interpret large data sets.
- A passion for innovation and learning new technologies.
- Bachelor's degree in Marketing, Business, Analytics, or related field preferred,
- Healthcare/pharmaceutical media experience is a plus.
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Salary : $70,000 - $140,000