What are the responsibilities and job description for the Program Manager, Social Media and Content position at CMCO Brasil?
Location:
Charlotte, NC, US, 28277
Requisition ID: 3193
Job Summary/Overview
The Program Manager, Social Media and Content is responsible for developing, executing, and continuously enhancing Columbus McKinnon’s global social media strategy while supporting broader corporate, internal, and external communications initiatives. This role serves as the central point of coordination for all global social media activity, ensuring brand consistency, audience engagement, and alignment with company priorities.
Essential Duties And Responsibilities
Columbus McKinnon is a leading worldwide designer, manufacturer and marketer of intelligent motion solutions that move the world forward and improve lives by efficiently and ergonomically moving, lifting, positioning and securing materials. Key products include hoists, crane components, precision conveyor systems, rigging tools, light rail workstations and digital power and motion control systems. We are focused on commercial and industrial applications that require the safety and quality provided by our superior design and engineering know-how. Columbus McKinnon is a publicly traded company that has been in business for almost 150 years – proud of our heritage, where we come from, and where we’re going. As Columbus McKinnon grows globally, so does our need for driven and inspired employees. Join our winning team!
Columbus McKinnon Corporation promotes a diverse and inclusive workforce and is an Equal Opportunity Employer that does not discriminate against employees or applicants for employment on the basis of race, color, national origin, ancestry, age, religion, sex, gender, gender identity, gender expression, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, marital status, or any other Federal or State legally-protected classes. We also value the safety of all associates and work hard to maintain a Drug Free Workplace.
Nearest Major Market: Charlotte
Charlotte, NC, US, 28277
Requisition ID: 3193
Job Summary/Overview
The Program Manager, Social Media and Content is responsible for developing, executing, and continuously enhancing Columbus McKinnon’s global social media strategy while supporting broader corporate, internal, and external communications initiatives. This role serves as the central point of coordination for all global social media activity, ensuring brand consistency, audience engagement, and alignment with company priorities.
Essential Duties And Responsibilities
- Develop and execute the company’s global social media strategy in alignment with business objectives and brand standards.
- Manage and maintain global social media channels, including content planning, creation, publishing, and audience engagement.
- Partner with business leaders and cross-functional teams to develop compelling content that supports corporate priorities, employee engagement, and brand awareness.
- Create and curate content for internal and external audiences across social, digital, and communication channels.
- Monitor social media performance, industry trends, and brand sentiment, providing insights and recommendations to improve effectiveness.
- Support corporate, executive, and employee communications initiatives through content development and storytelling.
- Ensure consistent messaging, brand voice, and visual identity across all communication platforms.
- Analyze and report on external communication and social media performance metrics to inform strategy and drive continuous improvement.
- Support global communications campaigns and special projects as needed.
- Exceptional written, verbal, editing, and proofreading skills with the ability to adapt tone and messaging to various audiences.
- Strong knowledge of social media platforms, digital marketing trends, and audience engagement strategies.
- Ability to create compelling content and translate complex topics into clear, concise, and engaging communications.
- Strong analytical skills with the ability to interpret metrics and develop actionable recommendations.
- Experience using social media management, analytics, and media monitoring tools.
- Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines.
- Strong collaboration and relationship-building skills across all levels of the organization.
- Ability to work independently and exercise sound judgment in managing brand and reputational matters.
- Basic graphic design and visual storytelling capabilities utilizing tools such as Canva or similar platforms.
- Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field, and/or equivalent combination of education and relevant experience.
- 7 years of progressive experience in social media management, communications, marketing, public relations, or content development.
- Demonstrated experience managing multiple social media platforms within a corporate environment.
- Proven experience developing and executing content strategies that drive engagement and brand awareness.
- Strong experience creating content for internal and external audiences.
- Proficiency with Microsoft Office and social media management platforms.
- Proficiency in Canva or other design software is a plus.
- Willingness to travel domestically and internationally as needed (up to 10%).
Columbus McKinnon is a leading worldwide designer, manufacturer and marketer of intelligent motion solutions that move the world forward and improve lives by efficiently and ergonomically moving, lifting, positioning and securing materials. Key products include hoists, crane components, precision conveyor systems, rigging tools, light rail workstations and digital power and motion control systems. We are focused on commercial and industrial applications that require the safety and quality provided by our superior design and engineering know-how. Columbus McKinnon is a publicly traded company that has been in business for almost 150 years – proud of our heritage, where we come from, and where we’re going. As Columbus McKinnon grows globally, so does our need for driven and inspired employees. Join our winning team!
Columbus McKinnon Corporation promotes a diverse and inclusive workforce and is an Equal Opportunity Employer that does not discriminate against employees or applicants for employment on the basis of race, color, national origin, ancestry, age, religion, sex, gender, gender identity, gender expression, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, marital status, or any other Federal or State legally-protected classes. We also value the safety of all associates and work hard to maintain a Drug Free Workplace.
Nearest Major Market: Charlotte