What are the responsibilities and job description for the Director of Digital Marketing - Must Live In Huntsville Alabama position at CMC Digital Smart Marketing?
We are looking for a digital marketing director in Huntsville, Alabama to take the lead in developing and implementing digital marketing initiatives for clients.
As the digital marketing director, this person would have in-depth digital marketing experience and a passion for digital technologies. This person would drive all digital marketing efforts while working closely with different teams within our company.
Responsibilities
- Strategic planning. Develop and execute successful marketing strategies.
- Team leadership. Lead a team of marketing professionals.
- Campaign management. Oversee the creation, execution, and analysis of marketing campaigns across various channels, ensuring they meet performance goals.
- Market research. Conduct market research to build marketing strategies.
- Budget management. Manage customer marketing budgets to ensure the optimal allocation of resources for maximum ROI.
- Execution. Lead the executuion of initiatives with a high level of attention to details.
- Branding. Ensure consistency in brand messaging across all channels.
- Collaboration. Work closely with other departments to excute customer plans.
- Reporting. Analyze and report on marketing activities, using data-driven insights.
- Client engagement. Develop and maintain relationships with key clients and partners.
- Continuous improvement. Stay updated on the latest marketing trends and technologies to continuously improve customer strategies and marketing initiatives.
Requirements and skills
- Good understanding of marketing principles, digital marketing, and brand management.
- Experience in designing and implementing successful digital marketing campaigns.
- Strong understanding of online marketing tools and best practices
- Hands-on experience with SMM, SEM, SEO/AEO/GEO, Meta and Google Analytics.
- Very good understanding of website development and design.
- Excellent analytical and project management skills.
- Strong team management and communication (written and verbal) skills.
- Capable of working easily under deadlines and customer demands.
CMC Media & Marketing Group includes two separate businesses. These include Digital Smart Marketing - a full service marketing agency and CMC Publications - a leader in print and online magazine publications in SE TN and N GA.
Both businesses are very involved with supporting the local community. Every year they lead the Moth Ball® by CityScope® and work to financially support local schools. To date over $600,000 has been raised for non-profits supporting the needs of women and area schools. Additionally, the company supports several other non-profit organizations. To date, the company has provided over $1.5MM in complimentary advertising to organizations such as the American Cancer Society, Austin Hatcher Foundation, The Kidney Foundation, Susan Komen, and several others.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Retirement plan
- Vision insurance
Work Location: Remote
Salary : $600,000