Marketing and Brand Lead

CMAC Partners is a dynamic and entrepreneurial financial services company based in Winter Park, Florida, serving independent medical groups across the country. Our collaborative workplace culture empowers talented professionals to think independently, embrace creativity and take ownership of their work. We’re seeking a marketing strategist who brings the same entrepreneurial spirit, innovative thinking, and drive to make a meaningful impact.

Working directly with firm principals, you’ll turn ideas into campaigns, strengthen CMAC’s established brand and help launch Mentes, our new digital platform for physician-owned real estate. Mentes gives physician partners a clear view of their property portfolios, debt and long-term value.

This is a hands-on role for someone who thinks strategically, enjoys creating the work and takes ownership of results. You’ll have room to experiment, contribute new ideas and take on broader responsibility as both businesses grow.

Responsibilities

• Manage marketing calendars, budgets and vendors across both brands, keeping campaigns and materials on schedule.
• Create presentations, brochures, case studies, articles, videos and client communications; maintain websites and social media.
• Coordinate CMAC conference materials and follow-up, the annual newspaper publication and client appreciation programs.
• Help develop Mentes’ positioning, brand standards and launch plan; produce product, demo and onboarding materials.
• Run Mailchimp campaigns and newsletters, including audience segmentation, consent and list maintenance; keep CRM data current.
• Work with developers on branded transactional emails through Resend and communications from signup through ongoing engagement.
• Track campaign results, gather user feedback and recommend improvements. Use AI tools to support content creation while checking quality and accuracy.

Qualifications

• Minimum 2 years of hands-on marketing experience; B2B, professional services, healthcare, finance or real estate experience preferred. Bachelor’s degree in a related field or equivalent experience.
• Strong writing and design skills, attention to detail and the ability to work independently while balancing two brands. Experience launching a product or brand is a plus.
• Canva and Mailchimp proficiency required. Experience with CRM systems, website content management, LinkedIn, video editing, analytics and Microsoft Office or Google Workspace.
• Working knowledge of Resend or a similar transactional email platform, comfort collaborating with developers and practical experience with generative AI tools.